- The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
Recognising that everyone has different fitness goals, backgrounds and physical abilities, Ipswich Strength and Conditioning (ISC) set out its ethos with the intention of making every gym session a thought-out, specific and personalised PT session.
In May 2018, we were approached by ISC because it wanted to update its web presence to reflect its ethos and attract member enquiries from individuals who were looking for focused coaching, online programmes and scheduled training.
After our initial discovery meetings, it was clear that ISC prided itself on the ability to coach anyone. It identifies the differences in each member to create a training programme that’s tailored to them.
Understanding the real differences in ISC’s training methods, we were able to plan a website and video that clearly demonstrated its core values, why it is different, what it does and how it does it.
After carefully constructing the sitemap, our design team concentrated on producing the website concepts to accurately present ISC’s tone of voice. To us, it was important that the sense of community and achievement, represented by the members and their stories, was clearly visible throughout the site. We managed this through a structured and logical approach to the website layout while visualising the friendly atmosphere through photography and video production.
Our video team focused on telling the story and ethos around ISC’s training approach, while demonstrating the different backgrounds, ages and abilities of all its members, and how everyone together creates a real sense of community. The result: a clearly defined brand that people love and are proud to be a part of.
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