Understanding the real differences in ISC’s training methods, we were able to plan a website and video that clearly demonstrated their core values, why they are different, what they do and how they do it.
After carefully constructing the sitemap, our design team concentrated on producing the website concepts to accurately present ISC’s tone of voice. To us, it was important that the sense of community and achievement, represented by the members and their stories, was clearly visible throughout the site. We managed this through a structured and logical approach to the website layout while visualising the friendly atmosphere through photography and video production.
Our video team focused on telling the story and ethos around ISC’s training approach, while demonstrating the different backgrounds, ages and abilities of all their members, and how everyone together creates a real sense of community. #TeamISC
The result: a clearly defined brand that people love and are proud to be a part of.