Award win: The Dotties Excellence Awards 2022

6 min read by Charles Craik 18 Nov 2022

Queen of customer experience: Marketer of the year, Lauren Oliver

The hotel rooms are booked, train tickets organised, and the office is buzzing with chats about what to wear – and that’s just the lads! All this can only mean one thing – awards season is officially here.

We love this time of year as we wait in anticipation as we put our work – and ourselves – in front of the industry’s best. And it was to Troxy in London that our team headed to last night’s Dotdigital Marketing Excellence Awards (The Dotties).

StrategiQ was shortlisted in no less than three categories – including Outstanding Email Creative and Team of the Year. But it was the announcement that Lauren Oliver – Head of Customer Experience had got the judges’ vote as Marketer of the Year that had us whooping loudly enough to be heard across East London!

Credit: Dotdigital – Dotties Awards 2022

Why did Lauren win?

Credit: Dotdigital – Dotties Awards 2022

This award is for an individual who has demonstrated personal development while furthering their team’s marketing zeal to meet targets, execute strategy and engage audiences using the Dotdigital platform.

Over her career, Lauren has sent over 1.5 billion emails and millions of SMS resulting in £50+ million in CRM attributable revenue. And in just two years at StrategiQ, Lauren has:

  • Built StrategiQ’s customer experience offering from basic email provision to fully fledged service line, embedding a great understanding of CX internally;
  • Spearheaded advanced automation campaigns including a hugely successful project for Yoga Ed. significantly streamlining the customer journey;
  • Mapped customer journeys for all StrategiQ clients, creating impactful strategies that showcase the value of implementing Dotdigital initiatives;
  • Sky-rocketed her own profile, presenting at industry events, including two Dotlives, a Dotdigital Lighting Talk, and at our own Strategy Conference.

Committing to others’ growth

As well as all these achievements, Lauren is an amazing mentor – bringing colleague Emily Berriman for the ride. Under Lauren’s guidance and through her own tenacity, Emily has delivered great client work, becoming a Dotdigital champion in her role as Customer Experience Executive. In fact, Emily was nominated alongside Lauren in the same category – definitely one to watch!

Word from the CEO

StrategiQ fosters a growth-focused culture where we set ambitious goals, and work together to achieve them. We asked our CEO, Andy Smith, for his thoughts on Lauren’s win:

“Lauren and I committed to each other a year ago that we would build the customer experience service line within the agency. She’s done an amazing job with our partners and clients and deserves all the recognition and praise. It’s lovely to see and be part of!”

Thank you to our partners – Dotdigital

A final thank you goes to our fantastic partners over at Dotdigital for a brilliant night. We loved our inaugural appearance and look forward to applying next year with more great projects under our belt.

Credit: Dotdigital – Dotties Awards 2022

What’s next?

But before that – we’ll be donning the black tie again, firstly at the DevelopHER Awards on the 24th November and the UK Search Awards on 30th November. With more groundbreaking projects and great people shortlisted at each event, we can’t wait to see how we get on!

Want to be recognised for what you do?

As a StrategiQ employee, we work together to recognise and celebrate great work. For the opportunity to join our team, take a look at our vacancies.

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