StrategiQ Shortlisted at 2019 UK Digital Experience Awards

5 min read by Andy Smith 18 Apr 2019

Over the past year, we have been fortunate to gain a number of accolades, and we are already off to a great start this year. In addition to being a finalist for the UK Biddable Media Awards, we are delighted to announce that StrategiQ has been shortlisted for not one, not two, but four awards at the 2019 UK Digital Experience Awards.

Accredited with the Gold Awards Trust Mark from the Independent Awards Standards Council and now in its fifth year, the UK Digital Experience Awards celebrate digital innovation and customer-centric culture, rewarding businesses that provide an exceptional customer experience through the use of digital technology.

After picking up a silver award at last year’s awards, we are hoping to go one step further this year, having been shortlisted in the following categories:

  • Best PPC Strategy – recognises effective PPC campaigns that have made a positive impact on an organisation
  • Best SEO Strategy – recognises companies who have been able to optimise search engine presence in a highly competitive environment
  • Best Website – recognises innovative, fast and functional websites that have a great user experience and enhanced customer journey
  • Digital Agency – recognises agencies that deliver valuable strategies, campaigns and experiences

To show you why we have been shortlisted, here’s a bit more detail behind our submissions

Best SEO Strategy

HD Brows is one of the UK’s leading cosmetics and eyebrow treatment suppliers, and has been featured in Vogue, The Guardian and Dancing on Ice. Despite already being a well-established brand, HD Brows commissioned StrategiQ to provide specialist SEO support to its in-house team’s ongoing digital marketing activity, following a rebrand that negatively impacted the brand’s organic search presence, traffic and leads.

After assessing the client’s goals and needs, we crafted an SEO strategy that was comprised of four key elements. We needed to assist with the domain migration back to HD Brows; evolve the brand’s on-page SEO; drive more local traffic to salon pages through HD Brows’ Salon Finder tool, and help guide HD Brows’ content strategy to establish the brand as an industry thought leader.

Our implementations have yielded positive results. As well as attaining position one for several key training course search terms, we took back HD Brows’ branded search and completely reversed its traffic trend from -27.29% to +109.18%. We also generated new leads for HD Brows’ training day and enquiries for its microblading training course.

Best Website

StrategiQ initially launched a new WordPress website for Jacada Travel back in October 2016 after successfully winning the 2015 tender. The primary objectives for the new website were to create a scalable, intuitive website platform designed for users first, atop a solid SEO architecture.

Throughout 2018 and into early 2019, we entered the second phase of the project, implementing Jacada’s rebrand, and commenced a series of data-led user experience redesigns in a collective effort to further delight users and improve goal conversion rates on the website.

As an integrated agency, this project allowed us to utilise almost all of our teams through design, user experience, development, video, SEO and data analysis. After the new platform’s original 2016 launch, it has been continually evolved, enhanced and refined whilst consistently exceeding the client’s business objectives.

Our creative and data-led collaboration with Jacada’s in-house team has allowed us to achieve sustained growth for the business through lead-generated and organic visibility within Google. User engagement with the platform has been a key contributing factor to this growth, along with the intuitive platform and functionality behind the scenes.

Take a look at our three-minute case study video for further insight into our work with Jacada.

Best PPC Strategy

Working in partnership with one of the UK’s largest online power tool suppliers, Powertool World, we have successfully driven the brand’s search marketing forward. Family-owned since 1998, the business is a well-established brand in its sector, albeit a sector in which customer loyalty is quite transient by nature and price competitiveness is key.

As a result, performance in Google Shopping has been a core pillar of the digital strategy, balancing the necessary sales volumes against a challenging ROI target.

After assessing the client’s needs and goals, we crafted a granular paid search strategy for Powertool World’s SKUs, implementing it monthly over the course of the past two years. During this time, our dynamic ad implementations and changes to the management and strategy of Powertool World’s Google Shopping campaign saw CPA reduce by 29%, with ROI improving by 51%.

Best Digital Agency

To mark our substantial growth over the past five years – particularly the last 12 months – we’ve put our best foot forward for the overall agency award.

It’s safe to say StrategiQ has made huge strides this year, putting an even greater emphasis on the personal development of the team through our weekly ‘Impact Friday’ training sessions, leadership training program, enhanced coaching sessions and access to a workplace psychologist. Alongside delighting clients with the sort of websites and marketing strategies entered in the other award categories, it’s certainly been a year to remember for StrategiQ.

What happens next?

StrategiQ will present at the awards on 12 July, where we will be judged on the night by a panel of three to eight judges, alongside other big names including Sky and Three. It goes without saying that we are extremely proud of everyone involved in the project and award submission.

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