TRAVEL BRANDS NEED TO INNOVATE TO BE ABLE TO NAVIGATE SHIFTING MARKETS AND CHANGING CONSUMER DEMANDS.
January’s New Future Value Report on ‘Destination Disruption’ explores the industry being disrupted on all fronts. Consumer behaviours, preferences and expectations have changed and will continue to evolve and AI driven technologies are transforming a formerly formulaic market. This means that travel brands need to be more agile in adapting dynamically to data-driven change. This report provides industry insights into markets and demographics based on a wide pool of research resources, including Mintel data. It includes examples of tactical excellence to inspire you to optimise, accelerate and innovate your way towards achieving new future value for your business.
Analysis of brands including BA, Expedia, Virgin, Airbnb & more.
REPORT HIGHLIGHTS
87%
of Brits are likely to take a holiday in the next three years.
46%
of Brits are more interested in well-being breaks now than were pre-pandemic.
87%
are likely to take a holiday in the next three years.
Airbnb understand the assignment!
Amongst a selection of accommodation providers including Premier Inn, Booking.com, Marriott, Travelodge, Hilton and Best Western, Airbnb secured the highest percentage of 2024 repeat customers at 59% (12% higher than their closest competitor).
Find out more about how Airbnb and other travel brands are setting the bar in this months New Future Value report ‘Destination Disruption’.
70%
of Brits are more interested in exploring new holiday destinations than revisiting familiar ones.
60%
prioritise a brands sustainability credentials as a decision making factor.
