Understanding what women want from the athleisure wear market.
September’s report on ‘What Women Want’ draws upon valuable research from our partners at Mintel and combines that with further industry insights for a deep dive into the women’s athleisure wear market.
With stats on UK consumers and market growth, the report highlights best practice, innovators in the space and ones to watch to encourage and inspire.
Analysis of campaigns by Arc’teryx, Femfresh, Holland & Barrett, Dove, Nike, Unilever, Bluebella, Sport England, TALA, Adanola, Lululemon and New Balance.
Insights include:
- 14% projected growth of the womenswear market from £32.2bn (2023) – £38.4bn in 2028
Things that concern female consumers include:
- 67% of female consumers in the UK say it is important for them to lead an active lifestyle.
- 87% believe women’s health issues should be taken more seriously by doctors.
- 50% of millennials are concerned about their appearance.
- 40% of UK consumers agree that there isn’t enough body diversity in advertising.
The report also includes ideas for optimising, accelerating and innovating campaigns to create new future value and achieve growth.
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Each report focuses on overcoming different industry issues and market challenges with ideas as to how to Optimise, Accelerate and Innovate your marketing activity to add New Future Value to your organisation.
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