People buy from people: Why brands should be focusing on ‘normal’ TikTok influencers
Since its humble beginnings, TikTok has spawned countless viral dances, hashtag challenges, and been behind brand-boosting sales (such as Ocean Spray’s-sell out, thanks to the famous Fleetwood Mac Skateboarder). An increasing number of celebrities are now associated with the platform. We’ve seen expensive productions from TikTok OG Jason Derulo (who has been creating content since […]