Selin Erkut

With experience across CRM, lifecycle marketing, and customer journey strategy, Selin has worked with e-commerce and hospitality brands to create meaningful customer experiences.
Having worked across brands and partnerships including Jamie Oliver Group, Samsung, and Tefal, she specialises in building and optimising customer journeys that improve engagement, retention, and long-term customer value. Selin enjoys combining customer insight with creative thinking to deliver personalised and commercially impactful communication strategies. With a strong focus on lifecycle marketing and automation, she works closely with brands to create seamless experiences across the customer journey. Selin thrives in fast-paced environments that require both strategic and creative input.
Selin's Expertise
- Strategy
- CRM
- Client Relationship Building
- E-Commerce
- Problem Solver