Hosted by one of the top publications in the marketing industry, Marketing Week Magazine – within their annual Festival of Marketing – the Masters of Marketing Awards is an extremely prestigious event, which we are excited to be a finalist in!
Open to brands, agencies, in-house marketing teams, designers, consultancies, PR firms, charities and any organisation who has delivered outstanding marketing, these awards are unique in their scope and prestige and celebrate true mastery in marketing.
This year, StrategiQ entered the ‘Search Marketing’ category in the Channel Masters, which recognises excellence in a brands’ use of search, whether it is paid, organic or a mix of the two. Putting forward one of our best SEO projects for Just Mortgage Brokers, we are proud to say we have been shortlisted as finalists!
Moving the Mortgage Needle
Since 2013, StrategiQ has helped Just Mortgage Brokers compete organically with large corporations for an array of key search terms in the mortgage space – continuing to see positive results year on year – continuing into 2017/18.
By utilising content and outreach strategies targeted at improving search engine visibility, we have helped the company dominate its competition through a structured on-site and off-site content strategy, a new website launch and development of interactive elements to drive leads.
Our content-driven strategy has secured links with high authority sites, resulting in the brand representatives being invited to comment on industry news as thought leaders in Financial Times Adviser and other leading titles. In 2017, our 12-month campaign delivered 78% more organic leads than the previous year and more than doubled conversion rate.
What happens next?
StrategiQ will attend the awards on the 9th of October 2018, where we will find out how we fared against the competition.
It goes without saying that we are extremely proud of everyone involved in the project and award submission – especially our Head of Search, Chris Green, who has been working with the team at Just Mortgage Brokers since the two companies first established a partnership.
“We’re absolutely thrilled to be shortlisted, Just Mortgage Brokers have been one of our most long-standing clients and we’ve worked hard together to produce the results we have achieved. We have often asked a lot from them in the way of trust, as they have trusted their business and it’s future, with our own efforts.” – Chris Green, Head of Search