TRENDS, PREDICTIONS & WHAT TO EXPECT IN 2025
This Social Media Report explores the trends that are driving change in the social media landscape right now, as well as how those trends inform our platform-specific predictions for the coming year. Looking predominantly at UK consumers, this report is critical reading for any marketers and business founders looking to get the most from their social media marketing in 2025.
Our research here draws from a wide pool of resources, including Mintel and Kantar data, to provide quality industry insights into how consumers are using social media. Plus, our team of social experts have shared their insights and expertise from a combined 20+ years working in the industry, living and breathing social media
day in, day out.
REPORT HIGHLIGHTS
40%
of internet users over the age of 16 spending more time on social media than they did five years ago.
1.5 MILLION
pieces of content are being shared every minute on LinkedIn.
72%
of members use Facebook to keep up with family and friends.
82%
of users engage in shopping-related activities like browsing products and watching live shopping events.
63%
of people associate social media personalities with being fake and superficial.
The report also includes ideas for Optimising, Accelerating and Innovating campaigns to create New Future Value and achieve growth.
FIND OUT MORE IN THE REPORT
MEET THE EXPERTS
