MVP

Our CX Captain Wins April MVP

by Ashleigh Gibson
5 min read
MVP
Nat_1_Crop_Web

A round of applause for… Nat!

“Winning MVP, what an honour. I’m blown away by the support I’ve received in my first 6 months at StrategiQ and the ambition and talent around me. Being recognised in this way is so special to me.”  – Natalia McHale, StrategiQ Head of CX

Having almost nabbed the title in her first month, Nat is delighted her time has now come as 

‘Most Valuable Player’ (MVP). Each month, the crown comes with a coveted ‘duvet day’, lunch on the company card and, naturally, ultimate bragging rights.

And Nat… it’s all your’s (for now!).

Leading a department, supporting a growing team, managing client relationships and still finding time to help others wherever needed – Nat’s impact has been impossible to miss. And she has serious plans for CX at StrategiQ.

“Im really proud of what we’ve done as a lean team and can already visualise the evolution of this department. Watch this space!”

Leading by example, lifting everyone around her

April belonged to Nat Mchale. From driving forward ambitious CX plans to onboarding new specialist Selin Erkut, while continuing to deliver exceptional work for clients, Nat has shown what great really looks like: calm under pressure, endlessly supportive and relentlessly driven.

Here’s why the team chose Nat for MVP:

“She is a genuinely wonderful person who cares deeply about the people and team around her, Nat is always more than willing to step in and help wherever support is needed.”

“For consistently going above and beyond, while still delivering incredible results and meaningful impact for our clients.”

“Nat creates a safe, supportive space where anyone feels comfortable sharing ideas, challenges or asking for help.”

“What really stands out is how well Nat manages client relationships while balancing lots of moving parts. Her strategic mindset and ability to create excellent CX strategies are remarkable.”

“She always stays calm, positive and focused no matter what’s going on.”

“Incredible drive, determination and a quick wit of a personality… an absolute asset.”

Building the future of CX – with a smile

Nat’s positivity, resilience and work ethic have been felt across the agency since she joined. She approaches challenges with energy, empathy and a team-first mentality – which shows up in the end results.

Whether it’s supporting clients, mentoring teammates or navigating the daily moving parts of agency life, Nat brings people along with her.

She cares deeply, listens properly and puts excitement and drive into everything she does.

Now, with the CX team growing, it’s safe to say that Nat deserves a hard-won day off!

A huge congratulations, Nat. Thank you for everything you bring to StrategiQ.

Could you be MVP one day? 

We’re always looking for talented people who value their craft, their team and making meaningful impact. Check out our latest career opportunities – your future team could be waiting.

Our CX Captain Wins April MVP

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2025
UK Search Awards
Best low budget campaign (PPC): Large
UK Search Awards
Best use of search – B2B (PPC): Large
The Drum Awards
Brand / Design Nominee
European Search Awards
Best Low Budget Campaign (SEO)
2024
WP Engine APP
Committed to Give Back
UK Search Awards
Best use of AI in Search
UK Search Awards
Best low budget campaign (SEO): Large
UK Search Awards
Best use of search – Travel / Leisure (PPC): Large
Dotdigital Partner Awards
Retail Service Partner of the Year
DevelopHER Awards
Inspiration Award
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
DevelopHER Awards
Digital Marketer of the Year
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DevelopHER Awards
Emerging Talent
UK Search Awards
Best Use of Search
2022
Dotties Awards
Marketer of the Year
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
Read
Play
Hover