Louise operates across a breadth of clients, working closely with each to get under the skin of what makes them unique. Using this knowledge, alongside her market insights and creative acumen, Louise ideates and informs their strategic brand position, working with the creative team to bring the vision to life. Louise’s creative roots stem from her absolute love of words. After studying English Literature and Creative Writing at university, she worked at the BBC before taking her talents freelance as a copywriter. Louise then spent more than seven years agency-side, honing her craft as a creative strategist, before joining StrategiQ in May 2022.