Innovation is at the heart of what we do here at StrategiQ, constantly seeking out new opportunities and establishing partnerships that will help our clients stay ahead of the curve.
As part of our ongoing commitment, we are proud to announce that StrategiQ are now partnered with Lead Forensics, the leading provider of B2B IP tracking and intelligence software.
What is Lead Forensics?
If you haven’t heard of Lead Forensics before essentially it is a piece of software that reveals the identity of anonymous website traffic, and helps our clients turn them into actionable sales leads.
This intuitive tool reveals the identity of your anonymous website traffic in real-time. As well as being an incredibly powerful web visitor and audience profiling tool, Lead Forensics provides valuable insight into your marketing effectiveness and potential gaps in the conversion journey of your website.
If content is more your thing, Lead Forensics allows you to truly see the impact and reach (including the types of companies) around the world that your content is reaching!
For example, last month alone we could see –
Hannah’s recent Keyword Cannibalisation Tool article has been read by people around the globe at NBC, Disney, YouTube, LoveHoney, Searchmetrics, BP and Seer Interactive, alongside a host of clients, competitors and national businesses.
Simon’s Google Trends Connector for Google Data Studio has also been recognised, read and downloaded by people at BBC News, Twitter, AXA Insurance, Virgin, Zoopla, Thomson Reuters and Yale University to name but a few!
What does it mean to be a Lead Forensics Partner?
The Lead Forensics Partner Program recognises StrategiQ as Lead Forensics experts, providing our clients with the tools and training to incorporate Lead Forensics into their sales and marketing programmes with excellence and impactful results.
Whether you’re a digital marketer, web developer, an agency or company owner, Lead Forensics combined with StrategiQ’s support and your business expertise is the formula for accelerated lead generation success.
How can Lead Forensics help my B2B marketing?
Every day, 98% of the businesses visiting your website leave without contacting your team. Lead Forensics helps you take control of your website conversion and access this bounty of new business opportunities with Lead Forensics.
Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your teams with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.
The Lead Forensics software can tell you:
- Visiting businesses’ name and location, in real-time
- Full visitor journey analysis featuring referrals, pages viewed and duration spent on page
- Attribution and visitor acquisition by campaign and channel
- Lead tracking, tagging, allocation and reporting
- Contact information for your site visitors, including key decision makers and company social profiles
How can StrategiQ help?
Whether it’s building and supporting websites with advanced B2B lead generation at the heart, or delivering fully integrated international digital marketing campaigns, we can help your business gain valuable and actionable insight into the browsing patterns of your prospects.
Over 50,000 B2B marketing professionals use Lead Forensics daily to revolutionise their lead generation processes and take full control of their website conversion.
You will be able to target the exact, specific companies who visit your website, what pages they view, when they view it (i.e. after a trade show, so you can gauge interest and marketing efficacy), and what actions they take (or don’t take).
If you are interested in exploring how such technology can help accelerate your integrated sales & marketing strategy – get in touch today.