As 2015 begins, and the world of business kickstarts with enthusiasm, it is clear that one of the main trends that is set to be important in 2015 is online video. An article published by The Guardian in the Summer of 2014 suggested that by 2017, video will account for 69% of all consumer internet traffic. Even now, online video makes up much of the traffic that appears in the feeds of thousands of Facebook and Twitter timelines.
The question that exists for businesses and indeed marketers is how to capitalise on this ever more present evolution?
Success Stories
Video’s success is certainly not an overnight sensation, with companies using videos to communicate directly with their customer base with virality being the ultimate goal. Throughout last year, organisations made huge strides in the usage of online video as a medium. Hyundai’s EXOBABY campaign was one such example, with a reach of over 10million reflecting the power of comedy as an online video theme.
LG’s Future of Television campaign employed a different tactic, heavily focusing on the product’s quality and prestige, but the high quality production of the video separated it from the plethora of other content on YouTube. A reach of over 5 million was an impressive return for a well-planned video campaign. Other examples include Beats by Dre’s #SoloSelfie and the Gatorade 50.
Small Businesses?
As is evident, for most larger corporations, video already plays an important part in the communication of their product or service. YouTube currently receives more than one billion unique visitors every month, more than any other channel apart from Facebook, and as Chris Trimble states, “When it comes to potential reach, video is peerless.”
Smaller businesses though, may often overlook video as a medium useable within their company, something that creates an unneeded and unwanted expense. As Chris Trimble comments in his article in the Guardian however, “small businesses that fail to include it in their internet marketing strategies will do so at their peril.”
It really is a matter of audience behaviour, and the breakneck pace of life has resulted in a want for videos and easily digestible information, which places the impetus on small businesses and indeed marketers to react to this evolutionary trend.
To discuss how StrategiQ can help with your 2015 video strategy, get in contact today