Campaigns

Creative Inspo Weekly Round Up

by Shannon Coutanche
5 min read
Campaigns, Creative
Frame 531 copy

Every week, our design team share inspiring work they’ve discovered from across the industry with each other, celebrating innovation and creativity. Here’s what made the cut:

Cadbury Dairy Milk Ad – Generosity with Purpose

“I’m not crying, you are.”
This deeply moving ad from Dairy Milk tells a poignant story of a father who no longer recognises his daughter, due to suffering from dementia. Balancing heartbreak and humour, it weaves a narrative that’s as relatable as it is emotional. A beautiful example of storytelling done right.

Daisy Sturgeon

Google’s Sol Campbell Ad

Both of our football fan Sams were inspired by the same thing this week! This brilliantly timed and elegantly simple ad coincided with the Spurs vs. Arsenal fixture featuring Sol Campbell. The ad cleverly nods to Campbell’s infamous switch from Spurs (the whites) to Arsenal (the reds), subtly suggesting it might be time to switch from Apple to Google. A masterstroke in timing and storytelling!

Sam Burrows & Sam Gale

PremiumBeat’s VoiceOver Ad

This week, Mike shared a hilariously nostalgic ad with the team. Like Sam, Mike often encounters the frustration of creating and editing videos with preview voiceovers that act as watermarks.

PremiumBeat cleverly turned this common annoyance into their ads foundation. The story humorously follows a voice actor endlessly singing the same watermark voiceover for every track. It’s a brilliant example of using a simple, relatable idea to create memorable brand awareness, cutting through with comedy.

Mike Wilson

The Melanoma Law Campaign

In the UK, excessive UV radiation is the third highest leading cause of cancer. This campaign uses a striking and inventive approach to highlight gaps in UK law and raise awareness of the issue.

The team printed the law onto paper treated to mimic how skin reacts to UV light. As the paper is exposed, the viewer watches it blister and develop marks resembling melanoma. It’s a powerful and somewhat shocking illustration of how the law fails to protect itself, let alone the public, from the harmful effects of UV radiation.

Max Buch

Creative Inspo Weekly Round Up

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Search Awards
Best use of AI in Search
UK Search Awards
Best low budget campaign (SEO): Large
UK Search Awards
Best use of search – Travel / Leisure (PPC): Large
Dotdigital Partner Awards
Retail Service Partner of the Year
DevelopHER Awards
Inspiration Award
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
DevelopHER Awards
Digital Marketer of the Year
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DevelopHER Awards
Emerging Talent
UK Search Awards
Best Use of Search
2022
Dotties Awards
Marketer of the Year
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
Read
Play
Hover