Every week, our design team share inspiring work they’ve discovered from across the industry with each other, celebrating innovation and creativity. Here’s what made the cut:
Cadbury Dairy Milk Ad – Generosity with Purpose
“I’m not crying, you are.”
This deeply moving ad from Dairy Milk tells a poignant story of a father who no longer recognises his daughter, due to suffering from dementia. Balancing heartbreak and humour, it weaves a narrative that’s as relatable as it is emotional. A beautiful example of storytelling done right.
Both of our football fan Sams were inspired by the same thing this week! This brilliantly timed and elegantly simple ad coincided with the Spurs vs. Arsenal fixture featuring Sol Campbell. The ad cleverly nods to Campbell’s infamous switch from Spurs (the whites) to Arsenal (the reds), subtly suggesting it might be time to switch from Apple to Google. A masterstroke in timing and storytelling!
– Sam Burrows & Sam Gale
This week, Mike shared a hilariously nostalgic ad with the team. Like Sam, Mike often encounters the frustration of creating and editing videos with preview voiceovers that act as watermarks.
PremiumBeat cleverly turned this common annoyance into their ads foundation. The story humorously follows a voice actor endlessly singing the same watermark voiceover for every track. It’s a brilliant example of using a simple, relatable idea to create memorable brand awareness, cutting through with comedy.
In the UK, excessive UV radiation is the third highest leading cause of cancer. This campaign uses a striking and inventive approach to highlight gaps in UK law and raise awareness of the issue.
The team printed the law onto paper treated to mimic how skin reacts to UV light. As the paper is exposed, the viewer watches it blister and develop marks resembling melanoma. It’s a powerful and somewhat shocking illustration of how the law fails to protect itself, let alone the public, from the harmful effects of UV radiation.
– Max Buch