OKA

OKA, a British retailer known for its exquisite furniture and homewares, has 14 stores across the UK and a strong online presence, having established itself as a beloved brand since its inception in 1999. However, a new website launched two years prior to our engagement had inadvertently impacted their SEO performance, leading to a year-on-year decline in organic revenue.

StrategiQ partnered with OKA to help elevate its organic search presence in 2024, ultimately driving increased revenue across its entire business. At the time of our engagement, OKA’s reliance on paid search was disproportionately high, and their existing SEO strategy was failing to deliver the necessary growth. Traffic from SEO was significantly lower than industry averages and competitor benchmarks, further highlighting the need for a robust intervention.

Our approach was anchored in a comprehensive SEO and content optimisation strategy designed to elevate OKA’s organic search presence. We began by implementing technical SEO best practices to address the issues introduced by the previous website replatform. A long-tail Product Listing Page (PLP)  strategy was launched, targeting high-intent searches to capture a wider audience. We also optimised content to ensure it resonated with both entry-level and luxury consumers, establishing a content calendar to guide ongoing efforts.

Our work not only stabilised OKA’s organic performance but also laid the foundation for sustained growth. As a result of our interventions, OKA is now poised to replatform again, this time with a solid SEO strategy at its core, ensuring long-term success in an increasingly competitive market.