Web Design and UX
Setting Your Brand Apart
The secret to effective web design is putting the customer first, allowing their needs to drive the creative approach and maximise conversions. When designing your site, every decision will be informed by our research into your customers, competitors and industry.
We never sacrifice user experience for the sake of something looking pretty. At every stage of the process, we will look at things from a user’s perspective, making sure every single component encourages action, whether that’s a click, a phone call or a purchase.
Our Approach to Web Design
Making your website clear, engaging and frictionless will enhance user experience and conversions.
Here’s how we break down our web design process:
The creative brief establishes the aims for the project, making sure we share the same expectations and acting as a point of reference for everyone as the project progresses. It will inform all of our ideas for brand identity, style, functionality and user experience.
Based on their keyword research, our SEO team will identify the pages that your website needs. From there, we’ll construct a sitemap showing how pages will be organised and create wireframes to plan a user’s journey on each one.
We’ll create visuals for all key desktop and mobile pages, making sure your site will perform on all devices. As work progresses, we’ll have catch-up sessions at key milestones to ensure we are meeting your vision for the site.
We work closely with our development team throughout the build, but it doesn’t stop when the website is launched. We will keep on looking for ways to enhance your site as we begin to see the data on your traffic, transactions, user activity and page speed.
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