The Perfect Medium to Showcase Your Business
Every effective video campaign starts with a story – our process gets to the root of your brand, capturing your business in a way that impresses and delights your customers.
Because our video specialists are embedded within a team of innovative marketers, they can see the whole picture when it comes to your marketing, understand how your video will integrate into the wider strategy, and create the finished products to suit.
We take every video project personally, always putting business needs first and never settling for ‘good’.
Our Approach to Video Campaigns
Video may work in isolation, but it is far more effective when integrated into your entire marketing strategy.
Here’s how we’ll create a video campaign that works for you:
Before we even book filming time, we need to understand what you want the video to achieve. Is it for brand awareness, link-building, to launch a new product or promote a live event? Once we know this, we can start planning your video campaign.
From storyboarding to identifying the equipment required for the shoot, it’s vital to plan out every aspect of your video to ensure it delivers what we need it to. We’ll find the best way to tell your story, ensuring your key messages are front and centre.
Filming can be quite a personal experience for clients, but all of our initial work helps create a relaxed atmosphere during the shoot. Once filming is complete, we edit and fine-tune every element before presenting the end product to you.
A video campaign doesn’t end when filming is complete – in fact it’s just the beginning. Assuming you’re happy with the video, our marketers will start promoting it across all the relevant channels to make sure it’s seen by the right people. From there, we’ll keep an eye on dwell time and referral data, so you know where it’s seeing the most engagement.
Carlton Smith Private Wealth
Hemisphere Freight Services
Our latest insights
It’s been a rollercoaster few months in the SEO world – from an algorithm update in January that ‘shook...