Sharing Your Story in the Right Places
There are few things more rewarding for a business than positive press coverage. When executed successfully, PR can deliver all the authority, trust signals and links you need to take your business from being just another company to a brand people know and respect.
Feeding off our other marketing services, we will ensure your message is pushed out efficiently and effectively. Whether you’re finding your voice in a market where you previously had none or consolidating your presence after a rebrand, you can trust us to get your brand in front of the right audience.
Our Approach to Public Relations
Here’s how PR will work as part of an integrated strategy for your business.
We’ll collaborate with you and delve deep into your strengths, opportunities and day-to-day activities to unearth a proposition for a series of integrated PR campaign ideas that will resonate with your market, the media and the general public.
A high-level campaign will often centre around a piece of content – a research study, white paper, video, thought leadership article or interactive HTML, to name but a few. We’ll identify and research the potential audience – and subsequent target publications, online platforms and influencers – before firming up the final campaign concept.
We will reach out to media prospects with our ideas to get feedback on the probable reception. From there, we can give you an idea of the types of publication likely to share your story or provide a link back to your site, allowing us to refine our approach as necessary.
A PR campaign is only meaningful if we can measure the results. We’ll use the latest tools to test your campaign’s reach and performance, monitoring where you’ve been featured and the levels of engagement. We’ll make a note of what’s worked and what hasn’t, with a view to gaining every last inch of coverage possible.
London & Zurich
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