Branding and Identity

As an integrated agency, we understand how to apply branding across all platforms as part of a wider marketing strategy. Inherently creative but driven entirely by business needs, we create brands with depth and integrity.

A refreshed identity that can be used consistently across all offices, totalling...

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Bringing your brand to life

Powerful branding means people will instantly recognise what you do, how you do it, and most importantly, why you do it. Every element of your brand – from symbols and straplines to colours and typefaces – will communicate your company’s personality clearly and consistently.

After identifying your goals and core values, we will bring these to life with a brand that encapsulates everything you stand for as a business. For us, a brand is so much more than a name or a logo – it’s how you speak to customers, write an email, and communicate with colleagues. We can help you define all of this, and more.

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Our Approach to Branding

Creating a distinctive brand identity requires attention to detail, vigorous enquiry and a clear understanding of your target market.

Here’s how we’ll go about creating yours:

01
Listen

The initial meetings between the client, project manager and lead creatives are key to the success of any branding project. Once we have clarified your needs and expectations, we’ll identify the exact deliverables and goals, allowing us to map out a timeline for completing the project.

02
Brief

The creative brief gives clear direction to our team, covering the key details about your business and its market positioning, while also outlining the deliverables in detail. It’s also an opportunity for everyone involved to raise any issues that may impact the project before we begin the serious creative work.

03
Create

Setting the creative process in motion involves experimentation, innovation and fresh thinking, but we make sure we stick to the creative brief – throughout the process, we’ll use it as a reference point to ensure we meet the project goals. Once we’re happy with the end product, we make adjustments according to any feedback from the wider team and review it one last time before presenting to you.

04
Delivering

While we stick to the brief, we typically aim to exceed expectations and deliver a brand concept that will surprise and delight in equal measure. If we’ve followed our process correctly, you’ll have a new brand identity that resonates with customers, encapsulates who you are as a business, and puts you ahead of the competition.

Branding
Marketing
Video
Websites

Thorogood

Timber merchant Thorogood prides itself on the quality of its product, and this gave us the perfect starting point when reworking its website and brand.
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Branding
Marketing
Video
Websites

I-PRAC

From brand and website development through to PR and content marketing, we have helped position I-PRAC as a trustworthy solution to rental fraud.
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Marketing
Video
Websites

Carlton Smith Private Wealth

A website redesign and restructure that helped this wealth management firm provide a seamless online experience to its three distinct user personas.
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Branding
Marketing
Video
Websites

twentyeightb

With a multi-channel strategy underpinned by market research and an understanding of the pharmaceutical sector, we continue to help twentyeightb thrive.
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01 Branding

01 Branding

Your identity. Visualised.

Video
04 Video

04 Video

For businesses telling a story.

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