Branding and Identity
Bringing your brand to life
Powerful branding means people will instantly recognise what you do, how you do it, and most importantly, why you do it. Every element of your brand – from symbols and straplines to colours and typefaces – will communicate your company’s personality clearly and consistently.
After identifying your goals and core values, we will bring these to life with a brand that encapsulates everything you stand for as a business. For us, a brand is so much more than a name or a logo – it’s how you speak to customers, write an email, and communicate with colleagues. We can help you define all of this, and more.
Our Approach to Branding
Creating a distinctive brand identity requires attention to detail, vigorous enquiry and a clear understanding of your target market.
Here’s how we’ll go about creating yours:
The initial meetings between the client, project manager and lead creatives are key to the success of any branding project. Once we have clarified your needs and expectations, we’ll identify the exact deliverables and goals, allowing us to map out a timeline for completing the project.
The creative brief gives clear direction to our team, covering the key details about your business and its market positioning, while also outlining the deliverables in detail. It’s also an opportunity for everyone involved to raise any issues that may impact the project before we begin the serious creative work.
Setting the creative process in motion involves experimentation, innovation and fresh thinking, but we make sure we stick to the creative brief – throughout the process, we’ll use it as a reference point to ensure we meet the project goals. Once we’re happy with the end product, we make adjustments according to any feedback from the wider team and review it one last time before presenting to you.
While we stick to the brief, we typically aim to exceed expectations and deliver a brand concept that will surprise and delight in equal measure. If we’ve followed our process correctly, you’ll have a new brand identity that resonates with customers, encapsulates who you are as a business, and puts you ahead of the competition.
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