Understanding Parallax Web Design

3 min read by Ashley Thrower 14 Feb 2014



There is new name on the web design scene that has caught the attention of many big brand names, as this method of web design, literally adds a new dimension to a 2D screen.

Originally used in classic video gaming, Parallax scrolling is a type of web design where different elements of a website move at different speeds. As a user navigates through parallax websites, images will float on top of other images in several layers. This causes a stunning visual effect that creates a third dimension to the standard website experience. By adding multiple backgrounds, web designers can create a sensation of depth and storytelling. It also allows for countless creative applications.

So how can this add to your brand’s website?
There are many benefits to having a Parallax design on your website, to name a few:

Impress Viewers With Page Depth And Animation

The three dimensional movement is bound to impress visitors, as it will make your site stand out from the crowed. Having an original website will ensure that it is remembered and is likely to lead to more revisits.

Tell A Story

By using the different layered backgrounds, Parallax allows brands to tell a story using number images and movements. Brands can animate services or the history of the business, just with a scroll. This is also a good way to add a gallery to represent what the company can offer.

Make Page Visits Last Longer

As soon as visitors see the background movement, they will want to continuing scrolling to experience the full motion displayed in your website’s background, making them spend a little longer on the site to see what the images reveal. This could potentially lead to further clicks and conversions.

Direct visitors to calls to action

Using the scrolling motion and animating with different backgrounds, will allow you to guide visitors  to the exact information that you want them to see. The curiosity caused by the scrolling can lead them to a call to action, resulting in potential conversions.

Reinforce website credibility

A website is a representation of a company’s branding. When visiting an impressive high quality web site, users are more likely to trust the brand and engage with the content. Parallax is certainly a way to emphasis good quality and high standards.

Click here to see an example of a Parallax Website.


To find out how Strategiq can help you build a website with Parallax design, contact us today.

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