Whitepaper

How can furniture brands unlock market opportunities through SEO?

Download our 71-page analysis of over 100,000 keywords to truly understand what drives your customers’ purchasing behaviour.

The SEO landscape for the furniture industry is dominated by major retailers – the likes of Ikea, DFS and Dunelm along with a variety of niche retailers.

As a result, success in this vertical requires an understanding of the unique selling propositions of these leading retailers, but also the SEO techniques which go beyond basic keyword optimisation.

This whitepaper explores how to effectively understand the behavioural traits within the market, as well as how the leading players leverage technical SEO, content market and local SEO to enhance online visibility and drive consumer engagement.

A deliberately in-depth and eye-wateringly comprehensive deepdive into the furniture industry, we have analysed the behaviour of users searching for generic non-brand keywords within the furniture market, based on 100,000 keywords. An absolute must-read for any furniture marketers, whether you’re focused on SEO right now or not.

James Chapman

Senior SEO Strategist, StrategiQ

Get free and exclusive insights to guide your marketing strategy, including:

Understanding User Behaviour

Learn about 10 distinct furniture shopping behaviour groups and their search patterns.

SEO Techniques

Discover effective SEO tactics used by top furniture retailers to enhance visibility and engagement.

Content Optimisation

Explore how high-quality, keyword-rich content can drive traffic and improve search rankings.

Local and Delivery Searches

Learn strategies for optimising for local searches and delivery-related keywords to capture more targeted traffic.

Importance of Visual Content

Understand the role of visual content in capturing search intent for inspiration and ideas.

Technical SEO Insights

Gain insights into technical SEO practices that improve site performance and user experience.

Competitive Analysis

See how major retailers like Ikea and niche players dominate search results through tailored SEO strategies.

Get in touch

Need a team of expert strategists, thinkers and marketers to help add value to your organisation and solve the challenges outlined in this report?