Suzanne brings over 9 years' experience to her role as CRM Manager, with a breadth of expertise in acquiring and retaining customers. She loves getting stuck into a brand's database, pulling out insights to inform segmentation and personalisation, tailored automations, and customer lifecycle planning. Suzanne has particular expertise in ecommerce across the beauty, fashion, and luxury verticals, but finds all brands fascinating and full of opportunities. Outside work, Suzanne enjoys outdoorsy pursuits including climbing and archery, sings in a choir, and likes to explore museums and galleries.