Unveiling our new brand

4 min read by Charles Craik 5 Oct 2022

On the cusp of our tenth birthday, after a year of steep growth and maturing as a team, we had reached a natural but clear opportunity to upgrade our brand and update our values. These now reflect not just the agency we are currently, but the agency we want to be.

A brand new us

The inception of a brand refresh and new identity comes from a desire to reflect our evolved approach, demonstrating our advanced thinking, experience with delivery and commitment to generating game-changing results, forming indispensable partnerships with our clients.

So, we have launched our new brand, accompanied by a new website that takes visitors on a journey through our expertise and services. Backed by a promise that: “It’s always strategy”.

Working with global clients, bagging multiple award wins in the past twelve months and with a growing team based in offices in London, Ipswich and the Midlands, our new brand better positions us toe-to-toe with the other agencies we joined on the Drum Elite Digital Agency 2022 list.

Also named, for the second year, as one of Campaign’s Best Places to Work, the brand represents our dedication to our staff. We continue to champion the nurturing of talent and growing our own teams from the ground up in a competitive hiring climate.

We have also evolved our values to accurately represent the agency in its newly matured position.

As part of our evolution, we have defined an evolved set of values that accurately represent the agency and our whole team. We embody these values in the way we deliver exceptional client work, underpinned by the mantra that “attitude is everything” and expertise is not enough.

This is an extremely important milestone for us, as we start to, rightly, scale and work in the elite agency space. The new brand and values carry with them the recognition that we won’t stop until we become the agency that we want to be, and to do that we will need to employ all those values across the team to push the boundaries of our thinking and creative delivery. However, the foundations of StrategiQ are great people doing great work, with a strategy-first approach always. Andy Smith, CEO and founder, StrategiQ.

“The new corporate identity marks a new chapter for StrategiQ, but remains true to the vision that we set out almost a decade ago. Throughout this period of progression, our new identity has organically emerged: matured, assured, approachable and natural. This identity will support our ongoing mission to form partnerships with incredible brands, nurture and develop talent into industry leaders and always strive to deliver great work.”

The creative, development and branding teams unveiled the new brand and website at the most recent Strategy Conference – a two-day event where the whole agency comes offline and aligns on a shared vision and mission, alongside agency-wide training and upskilling.

It is always a humbling experience to see your team’s thinking and creativity come to life, and the new StrategiQ brand identity is a definite career highlight for myself and my team. You can work across dozens of incredible brands, but none will be as important as the one you stand for.  Ashley Thrower, Creative Director

The new brand, and the values it carries, takes us onto the next phase of our growth journey, encouraging our team and our approach to always be courageous, limitless, truthful and knowledgeable. Applying infinite thinking to challenge the norms and always going for the right option, not the easy one. And, in doing so, creating indispensable partnerships with clients.

Fancy joining an ambitious agency with a vision to help people and businesses grow? Take a look at our Vacancies.

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