StrategiQ partners with leading omnichannel marketing platform dotdigital

4 min read by Lauren Boyton 6 Jul 2021

An important element of providing a quality marketing service to our clients is for us to work in partnership with leading marketing technology providers, who are specialists in their fields and support us in delivering platforms and solutions for best in class performance. 

In our latest collaboration, we are delighted to announce that StrategiQ has been recognised as a certified dotdigital partner. By partnering with them, we will continue to drive our expertise and knowledge for delivering impactful email marketing strategies. 

Why dotdigital?

dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. As StrategiQ expands our data and email service offering, ensuring we offer the most impactful solutions to our clients challenges whilst ensuring any technology we recommend helps them achieve and exceed their objectives.

So, what benefits can dotdigital offer our clients? 

dotdigital focuses on an integrated data approach, applying CRM data to power customer emails and track behaviour, gaining greater knowledge and driving more effective segmented campaigns. 

It’s not just about email, the future of email isn’t it being used in silo from other platforms. dotdigital has an intuitive automation tool to build your lifecycle marketing programs with cross-channel execution being a key part of that. From reaching customers on multiple platforms such as email,  SMS, push notifications and live chat to intelligent retargeting on google ads and social platforms, you can target your users on the right channel with the right message. 

Want to see how your customers are performing? Get to know your customers better through RFM personas and performance metrics. Know who’s a big spender or hasn’t opened your emails recently and target them differently. Diving deeper into your data will help you understand the bigger picture. Identify what’s worked well where, and use A/B testing to get the most out of your email marketing. 

‘Seeing our customers succeed is what it’s all about. That’s why we are so excited about our new partnership with StrategiQ because it means our clients can take their marketing strategies to the next level by delivering the right message, to the right customer, at the right time, on the right channel’ 

Justin Broomes, Strategic Partnerships Manager, dotdgitial

Email marketing experts 

Email is dead. Email is on the decline. How many times have you heard that? In fact, email marketing is an ever-growing tool and vital to your digital marketing mix. With 91% of consumers opening their email daily*, email truly is a highly cost-effective way to talk to your audience with personalised, targeted messages. Email on Acid now reports that 87% of marketers are now considering investing more budget into email marketing, so what are you waiting for?

We’re here to help you deliver email marketing success. For us, email marketing is more than email, it’s adopting a data-driven cross-channel approach, unlocking key opportunities within your customer journey and implementing a testing strategy to optimise your campaigns. We’ll help you go beyond open rates and click-through rates, providing you with strategies that ensure you’re talking to the right user at the right time with the right message. Our team are dotdigital and Mailchimp certified experts, meaning we’ll help you get the most out of your email marketing and we’ll also help your team develop their email marketing skills to further help you achieve your business goals. 

“This partnership is a great step forward for our email marketing, partnering with a leading omnichannel solution will give us the power to implement cross-channel journeys for our clients, maximising their reach and driving 1-1 conversations with their customers”

Lauren Oliver

Ready to talk?

To find out more about our partnership with dotdigital and how we can help your email marketing grow, get in touch with us today, we’d love to start a conversation.


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