SEO & Search Marketing

Is Your Website Costing You Business?

GAME-OVER-FINAL-1

As a creative agency, we always highlight the importance of user journey to our customers when building a new site. However, now user experience has never been so important with Google as the search engine giant acts to make user journey an important factor behind the scenes in their algorithm. Can you afford to lose business because your website is not up to scratch?

Why is User Experience Important?

Allow us to place some context behind this. Search Engine Land recently reported on a statement from a Google spokesperson, which read, “Mobile-friendly websites provide us with a much better user experience for the mobile users. According to our studies, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone…Mobile is a very important area; the mobile device penetration is over 50% in the USA.” With the balance of power in how we as users access online content shifting tectonically, you really cannot afford to ignore these changes.

In digital, evolution is the key, and with changes coming thick and fast in the industry, you cannot afford to let your website fall below the standards of excellence that your brand deserves. Google already penalises errors that redirect mobile users to erroneous pages, but now it will be assessing Mobile UX in its own right and will reward or penalise accordingly based on factors such as font size and general mobile functionality.

Google Reads Your Site Like Users Do

The message is simple. Attempting to achieve a number 1 ranking on a bad website is a futile act, no question. Equally true is the fact that a great website with no rankings is also a futile act. User experience is now of unquestionable importance and the impetus is on businesses to evolve with these developments before the digital world evolves without them.

Which category will you fall into? Are you prepared to make the leap to digital excellence, or will you let your business fail because you didn’t recognise the importance of user experience on your website.

Is Your Website Costing You Business?

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DEVELOPHerAWARDS
Emerging Talent
UK Search Awards
Best Use of Search
2022
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
Read
Play
Hover