For years, JAM Design pushed creative boundaries – turning broken washing machines into tables just to prove that purpose can be built from anything. Meanwhile, StrategiQ was focused on crafting brands and measuring their performance down to the finest detail.
This is more than a strategic acquisition, it’s the union of two agencies with complementary strengths and visions: JAM brings many years of cultural relevance and emotionally resonant storytelling; StrategiQ brings brand creative, rigour, performance insight, measurement – and the technology to scale it.
For three decades, JAM has lived on the edges of culture, of creativity, of what branding can be when instinct leads and imagination runs free. They never followed a script. They painted outside the lines, built stories that lodged themselves in hearts, and left their mark on some of the world’s most iconic brands – from Veuve Clicquot to Audi, from Unilever to Ted Baker, from Sony to Evian.
But even stories with soul face a challenge in the modern world: proving their impact. “How do you measure a feeling?” JAM’s founder Jamie Anley often asked. “How do you put a metric on a moment of connection – on the goosebumps, the memory, the instinct to trust a brand because of how it made you feel?”
That question lingered. Until now.
At StrategiQ, we’ve always believed that brand and performance should never sit on opposite sides of the table. Creativity doesn’t need to be sacrificed in the name of data – and data shouldn’t be an afterthought in creativity.
So when we met Jamie, something clicked. Here was a studio overflowing with intuition and imagination and here we were, equipped with the tools, insight, creative nous, and strategy to measure the magic without dimming its light.
And so, a new chapter begins. JAM is officially part of StrategiQ Group. Jamie joins us as Executive Brand Consultant, bringing decades of creative leadership, bold thinking and a planet-positive mindset into our growing team. Together, we’re setting out to redefine StrategiQ’s marketing ethos:
Not just art and science.
Not just head and heart.
But campaigns that cut through – and count. Stories that move people and move the needle.
As StrategiqQ CEO Andy Smith puts it: “We’ve made it our mission to be the UK’s leading brand and performance agency. Bringing JAM into the fold accelerates that vision, adding even more creative force to the work we do for brands, not just in the UK, but globally.”
This merger is a belief in what’s possible when fearless creativity meets grounded strategy. When art finds its proof point and instinct finds insight. JAM brings the spark, StrategiQ brings the structure. Now, we build – together.
Watch the full StrategiQ x JAM story here: