Our Head of AI and SEO Luke Gosha took some time to talk to us about his life, work and vision for the future.
“I’m the youngest of 5, with 4 older sisters, so family is a big part of my life and continues to be as I get married this summer. As professionals we’re a couple that really care about what we do and so have to make sure that we get a healthy balance. To switch my mind to another place, I love training in the gym, or at Jiu Jitsu and walking our show cocker spaniel, Aldo.
My journey to StrategiQ came about through a series of events and building relationships. I’d started getting opportunities to speak on AI and SEO and that led to an invitation to present to the StrategiQ team, which progressed to a conversation with Andy and a job offer. It was a no brainer! The ambition of the agency matched my own, and the team’s capabilities made me want to be part of their future.
My first six months have been incredible. I’ve been really proud to head up our incredibly supportive, knowledgeable and inspiring search team and set our vision for SEO. Developing the AI Manifesto with our productisation of services has also been really exciting..
I’m proud to work with an agency full of really amazing and talented people, creative thinkers and innovative leaders. I’ve learnt loads in a short space of time from working closely with James Bavington. I’ve picked up so many tips on presenting and observing his ways of working.
I’ve played my part in pitching to some really big clients and it’s been really rewarding to help our clients solve challenges. Many of them have involved educating clients on how to navigate the AI search landscape, which is new territory to many, so to be able to educate and build that trust is really important.
Building a trusted relationship with Andy, where he gives me time and mentorship is vital to being able to be direct, sharing vision and ideas without holding back. I’m someone who wants to know the bigger picture and have a paintbrush to add to it.
Reviving the AI Council was a big milestone and I love the diversity of thought and talent within it. We are an agency who are embracing AI. I’m fascinated by Sam Burrows creativity and his use of AI. It’s been brilliant to watch Mike experiment with AI and be bold enough to share that on social media, provoking conversation and inspiring others. I’m looking forward to implementing AI tools that enhance our creativity and discovery work and streamline our processes, improving both our efficiency and customer experience. My aspiration is for us to set the gold standard for AI delivery in the new world of AI marketing.
I want StrategiQ to stand out. My ambition is to build the best SEO team in the market, in our industry analysis, the way that we carry out consultancy, deliver work and use proprietary tech such as Chrome extensions and website tools.
There’s definitely a world of opportunity out there for those who see the value in investing in innovation to move them forward faster. I can see us doing more discovery and prototyping projects to help businesses to become more efficient and realise more of the opportunities that are currently passing them by. This approach also ensures that the right questions are asked of the right people and that the scope and brief are bang on, so that resulting solutions really accelerate outcomes from the get-go.
Moving forwards I’m really excited at the prospect of onboarding more clients that want to be bold, push the boundaries and scale ambitiously. Working in partnership with clients that think big, enables us to think more creatively about how we can engineer and influence user acquisition strategies. The outcomes from those collaborations are always exciting for everyone involved.”
What colleagues say about Luke:
“Luke has been working with dogged determination ever since becoming team lead in SEO. His presentation to the group was a true demonstration of his above and beyond mentally. Nothing is too small and has time for everyone. Take the win Luke, you deserve it!”
“Amazing session for SEO team last week led by amazing Luke. Thank you for the time you invested in creating a vision and sharing this with the team, carefully getting to know and consider each member of the incredible, talented team and how together we work best. It’s clear to see so much more success for the team in the future.”
“Shout out to Luke who ran his first AI Council meeting today following last month’s initial kick off. It was great to hear everyone pitching in and sharing their insights and takeaways. Luke did a great job of chairing and keeping the energy flowing. Excited to see the vision shared in the manifesto start to come to life! Well done, mate.”
“The work that’s gone into the AI council, the focus on the search department standards, quality of client work and the early signs of leadership qualities I’m seeing are really encouraging- well done mate.”
“Thank you for being a constant source of inspiration in terms of being not just a wonderful leader and team mate, but more importantly an all round considerate and thoughtful person.”
“Luke has been working tirelessly to juggle responsibilities, from making changes to the SEO department and leading and contributing across various client accounts. In particular seeing him shine on RUM and making a positive impact in building a brilliant relationship with their team has been wonderful to watch. Luke has a winning mindset and I look forward to watching how far he goes.”
“Luke’s vision for what the Council will be and what StrategiQ will offer going forward can really put us on the map. If you haven’t been to a Council meeting yet and are interested in AI, I can’t recommend enough. All hail Luke… and long live the Council!”
“Luke has done an amazing job co-ordinating and kicking off the AI Council. The enthusiasm is great and just what we needed. I can’t wait for what’s to come and for the world to see the new AI Manifesto! Well done Luke, keep it up! 🏆”
“Keep on smashing it. Super impressed with his work leading RUM tech and handling questions for over an hour today with the client, getting into the detail and covering a variety of complex topics. Receiving thanks from their team of developers to enable this project to move at pace.”
“Luke’s work with onboarding clients has been great to watch. He has been super organised and detailed in his approach and has conducted himself on client calls with all the gravitas we have already come to expect of him. This account has got ‘award entry’ written all over it.”
“Luke is just an absolute dream and working so hard across his client accounts and team responsibilities. So excited to watch his success continue!”
“Luke has been nothing short of amazing in his new SEO role as team lead. His enthusiasm is infectious, his positive attitude rocks and he is always willing to jump in head first to help anybody out on the most difficult of tasks. Big Lukey G, I take my hat off to you, stella work my son. Keep it up!”
“Delighted to see Luke is stepping into the role of head of SEO. Can’t wait to help the dynamic duo win more business and build up a roster of SEO clients that will help to take team revenue to the next level. 2 fabulous appointments to a talented pair.”
“Luke’s effort and contribution this month has been invaluable! Helping out with delivering some key client work, renewals and new client pitches. Can’t wait to work more closely with Luke in 2025!”
“Luke’s “AI Manifesto” dropped into my inbox just in time for November MVP nomination (I wonder if he planned it like that). But having studied it back to back multiple times, OMG (Oh My Gosha) how could I not vote for the man?! Loving seeing what Luke is doing across the business and how he is packaging up AI as something to deliver to clients under the banner of New Future Value. From Insights, to Training, to predicting where a client should be focussing next… this document and the work Luke is heading up is going to be so valuable for clients who are trying to navigate through this rapidly changing world of AI. Luke-ing forward to seeing what’s next! 😝”
“I’ve not directly worked with Luke yet, but I’ve heard lots of great things about the work he’s producing and the feedback from clients. The feedback shared from a few key client presentations proves that Luke has been a valuable addition to the team, demonstrating his expertise, sharing his ideas and pushing things to the next level. Keep it up Luke!”
“Luke and JB have been doing some excellent work over the last week. They have compiled a deck summarising the current AI Overview search landscape for news publishers in the US. As a result, Luke has been asked to present this deck to a wider group of internal stakeholders within the digital and product teams. This is an excellent opportunity to stick our flag in the ground at a time where we are looking to renew our current retainer.”
“Luke’s AI skills have helped massively on pieces of work that otherwise would have taken me weeks! Not just this, but his ideas and input on client strategies has been invaluable. Welcome to the team Luke, keep it up!”
