“We believe that the most powerful AI strategy is one that is human-centric. That’s why we’re committed to building AI literacy across our entire agency, creating a culture of curiosity and a deep understanding of how and when to harness AI solutions.
For us, this is about more than just using new tools; it’s about developing a strategic ‘knowingness’. It’s the awareness to identify the right opportunities for AI to amplify our team’s skills, and the wisdom to know when a human touch is irreplaceable.
By empowering our team with knowledge and encouraging a ‘test and learn’ mindset, we ensure that our AI solutions are not only innovative but also purposeful, ethical, and aligned with the real-world goals of our clients. This people-first approach ensures that we remain in the driving seat, using AI as a powerful engine to augment our expertise, not to replace it.” (Luke Gosha, Head of Search & AI.)
AI Strategy in Action
Our AI Council is dedicated to exploring AI innovations as they unfold, making sure that if there’s an innovation that’s going to benefit clients, we know about it early. We experiment using ‘test and learn’ approaches before cementing any innovation as part of our approach. Basically, we put the time in, so that our clients don’t have to.
Our AI Mission is:
To unleash the limitless potential of human intelligence and artificial intelligence combined. Driving competitive advantage for clients by expertly leveraging AI to accelerate efficiency, creativity – and ultimately, growth.
We’re currently using AI to support:
- Data-driven strategies
- Focused content experiences
- Pioneering market leadership
- Meaningful brand narratives
- In-depth customer intelligence
- Building sustainable brand equity
Award-winning AI Application
The benefits of our approach are already being felt by clients, and recognised by the industry. The 2024 UK Search Awards inaugural ‘Best use of AI in Search’ went to our work with TraditionData which judges remarked, highlighted creativity and set “a new standard for effective SEO practices”.
This work involved training AI models to generate content briefs that were scratching where the audience were itching. This enabled our content team to produce the right content at scale and pace, whilst maintaining quality. For TraditionData, this initiative resulted in:
- 299% increase in revenue
- 3 x increase in deals
- 1,850 more ranked keywords
Driving Results
With so many brands having already integrated
AI and leveraging the benefits for their business, it’s never been more important to be establishing and embedding your own AI strategy.
To find out more about how AI tools could benefit your business and drive unprecedented results take a look at our AI Manifesto.