People

Managing Growth – Bridget Parfitt’s 6 Month Impact

by Melissa Wiggins
9 min read
People
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“I’m attracted to jobs that are incredibly busy and full-on and involve a lot of interaction. It’s probably why my youthful plans of being a history writer turned out not to be for me! With a degree in English Literature and masters in History, I’d even considered becoming a history professor, but clearly I’m hard-wired for a more rapid pace! 

The biggest stress of project management is also the thing I love about it, being pulled in a million different directions. I find spinning multiple plates at once thrilling! Maybe that makes me a bit of an adrenaline junkie? I had decided that I wasn’t going to work in an agency again! Then an ex-colleague, Tyler contacted me about joining him at StrategiQ  as Head of Project Management. I met the team and the rest is history! 

It’s all about people for me. The people and energy here are amazing. It’s rare to find the same kind of openness to change and drive you find in a start-up, in an agency that’s as well established as StrategiQ, but 11 years into doing business and that energy still pulses through this agency! Working with clients and getting to know them and their businesses really well is central to the work I do. Building relationships and trust enables us to partner effectively and do our best work. It also gives us licence to suggest things that can enhance the project and add value to the client. 

StrategiQ has an amazingly talented Dev team who consistently deliver award-winning websites. In the midst of a busy, loud, creative agency, they are the quiet bunch that get on and make it happen. We operate in an environment where cool and creative stuff is happening all the time and is readily on show. Part of my role is to translate the equally cool, but seemingly more complex stuff that the Dev team do, to make it accessible to the rest of the agency and our clients. Having a background in development probably helps me to articulate that.

We have at least 40 development projects and retainers active in the business at any one time and that’s set to grow, along with the team this year. There are a number of projects I’m really excited about going on at the moment (including some headless CMS ones) with some great clients who really understand the importance of the website as being foundational to everything they’re doing. The team really thrive in solving complex problems and love having the scope to do more. I’ve no doubt that with the pedigree of projects we’ve delivered to date, that we’ll be attracting clients with the appetite to deliver increasingly ambitious projects.

I love working with the team here at StrategiQ and really enjoy watching talent develop and grow. I’ve seen some fantastic examples of that in my first six months, Grace especially. I’m really happy that project management is becoming more central to production across the board. I love being part of facilitating technological transformation. There are some great tools out there that can really enhance quality and productivity, integrating those into a businesses existing platform and processes is really rewarding and something I’m looking forward to working on in 2025.” 

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What colleagues say about Bridget:

“Bridget is always on top of everything, supports everyone as well as the clients.”

:Trying to get the projects delivered on time and on budget, while managing so many variables is hard to do – but Bridget does it with a smile on her face. Always takes feedback constructively and isn’t afraid to ask for help.”

“Bridget has been a massive support for me since joining StrategiQ, but particularly in January. She has made such an impact within Production and is really striving to make improvements, challenge processes and the new dashboards she’s created on ClickUp are a thing of beauty. I have learnt SO much from her in a short space of time, from leading sprint planning to building my confidence in leading technical client meetings. She makes me feel seen and heard – what more could you ask for. A true advocate for project management <3”

“Always buzzing around, always willing to help and always has a professional front.”

“From getting up to speed at a rate of knots to ensuring everyone is aligned and sorting the constant scheduling fires below decks, great month Bridget, keep it up.”

“It’s clear that she is an experienced PM with her confident and clear communication. You can tell the client was reassured with her being at the wheel.”

“Bridget continues to impress with her drive for process improvements alongside her day to day project management. Genuinely incredible work overseeing such a range of projects and fielding all sorts of questions from clients and dev while also providing really good advice and insights from previous experience. I have a lot of confidence in our future processes with the work that Bridget is putting in.”

“Bridget is my guardian angel and I love her. That’s all!”

“I would like to nominate Bridget for this month’s award, as she exemplifies dedication and seriousness in her work. She consistently goes above and beyond to ensure that projects are completed to the highest standard, making a significant positive impact on the team.”

“Bridget’s an absolute dream to work with—always calm, composed, and ready to assist whenever needed. Despite the constant influx of projects in the production team, she effortlessly keeps everything organised and always knows what’s happening. On top of that, she’s consistently finding ways to streamline processes and make the entire production team flow more efficiently. Amazing Bridget!”

“Bridget is applying all of her knowledge, expertise and experience in the team and making a huge impact. Introducing new ideas and having a fresh take on how we’re working and improving the processes is no small task. Keep doing what you’re doing Bridget!”

“Speaking purely from my own perspective, the impact that Bridget is having on projects is massive and the ideas she is bringing to the team are really exciting. Having worked with Bridget on a few projects since she joined I can see the impact and direction that we’re looking to take project management and the benefits that it will bring to the team. I really think that her hard work and contributions over the last months have been pivotal to navigation a large workload within the development team.”

“Bridget’s only been here for a short amount of time but has been making a big impact across project management and project delivery. She’s constantly looking to make improvements, challenging the process and how we should be working to ensure that we’re efficient, profitable and also delivering great work. I can’t wait to see the impact that she makes over the next few months – keep up the great work Bridget!”

“Driving change, supporting each team member in her project teams and above all influencing the quality and pace of decision making. Bridget is setting the standard in client management and ensuring project milestones are hit on time and on budget. Since her joining I’ve noticed a gear change in this team and I’ve been delighted to see work happening in the background to solve planning, accurate time tracking and getting the specialists geared up to win. Keep those opinions coming, keep driving change, keep leading. It’s an exciting time within production. Well done Bridget.”

“Bridget!! Project Manager extraordinaire! She is all over her projects, keeping them on track and doing everything she can to keep them on budget. She listens, takes feedback on board and is very collaborative. I love the way she communicates with the clients and colleagues alike to create a real team feel amongst everyone. She doesn’t make excuses, instead she finds solutions. Keep doing what you are doing Bridget!!!!”

“Bridget has impressed me with her careful, organised but chilled approach to Project Management, even going above and beyond her role to help out others in the team, being flown in to take on additional projects, aid in technical discovery discussions, meetings and even documentation. Great month Bridget, looking forward to July!”

“Positive attitude and mindset, always willing to help and teach others. Blended in well with team and happy to reach to learn and ask questions.” 

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Managing Growth – Bridget Parfitt’s 6 Month Impact

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Search Awards
Best use of AI in Search
UK Search Awards
Best low budget campaign (SEO): Large
UK Search Awards
Best use of search – Travel / Leisure (PPC): Large
Dotdigital Partner Awards
Retail Service Partner of the Year
DevelopHER Awards
Inspiration Award
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
DevelopHER Awards
Digital Marketer of the Year
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
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Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DevelopHER Awards
Emerging Talent
UK Search Awards
Best Use of Search
2022
Dotties Awards
Marketer of the Year
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
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