How beauty brands can break the mould in a cookie-cutter world

Download the latest consumer marketing insights for beauty brands.

How can your beauty brand capitalise on consumer opinions to cut through the noise in 2024?

In a world where 93% of all cosmetic procedures being performed are on women, and with women more likely to stress over their appearance than men; what can beauty brands do to combat the growing need for consumers to feel ‘Instagram perfect’? And how do you break through the noise of the injected beauty industry to make a real impact?

Produced by our strategy team and powered by Mintel industry insights, this report explores how consumers feel about themselves and your beauty brand; how social media is impacting the beauty industry; and the rise and fall of cookie-cutter beauty.