Thursday 24th July 2025 marked the launch of the Google Trends API and it’s like Christmas, the Premier League Cup final and Comic-Con came on the same day for our team! We’ve not seen them this excited since we invested in data warehousing…
For the uninitiated, Google Trends is data built from a sample of search queries, ranked by relative popularity and refined by location and time period. It’s largely used to identify audience interests and trending topics to guide things like content creation, SEO and academic research.
The API is a significant upgrade for marketers as it enables a scalable way to access Google Trends data. Previously, on the website you were able to track 5 terms across a specific set of parameters. With the API, you can now track dozens of terms across a wider range of customisable parameters and schedule this data to track over time, enabling automated monitoring of real-time search changes. We are excited for the improvements this will provide to our current datasets and will be monitoring top-level industry changes to keep our clients informed about changes in the search landscape.
The alpha release of the API enables access to 5 years worth of data on a rolling window. The significance of this timeframe being the ability to compare data for major world events such as elections and sporting events like the Olympics and World Cup.
The data can be aggregated by time period, category, geography and search type. As Google puts it, the API allows users to ‘join, compare and merge data from multiple requests’, enabling aggregated insight into search interest.
We are particularly excited for how this can aid our growing suite of tools, to accurately track brand x performance. Our data team is already planning the different ways we can leverage the API to ascertain relevant insights for each client account, within our dashboards, but that’s one for another blog article. Watch this space!
If you’d like to learn more about it, we’d love to hear from you