Generated. Not Found: Building brands that matter in an Agentic world
To shed a light on the state of AI in marketing today, we’ve drawn on perspectives from leading agency voices, insight aggregators and the developers building and testing the tools shaping this space.
Yes, things may change in the coming months (or weeks… or days). But this is what our network of engineers, data scientists and creative pioneers are seeing right now. These are practitioners on the bleeding edge: experimenting with tools, pressure-testing workflows, speaking on industry stages and challenging their own assumptions.
Contributors
James Bavington, Chief Product Officer at StrategiQ
Karthik Tadinada, Data Science expert and Fortify founder
Rebecca Rowntree, Creative and Get Sh*t Done founder
John Jamison, VP, Engineering & AI at H/L Agency
Ben Abouchar, AI Strategist, H/L Agency
Mintel partner
GWI partner
Insights include:
- 59% of global consumers now use AI to search for information
- And 30% of global consumers already use AI for recommendations
- 88% of marketing leaders are worried about missing the generative AI curve
- In the UK, 69.5% of users accept AI-generated advertising as an inevitable fixture
- But 76% want brands to disclose when social media content is AI-generated
- Only 15% of people discover new brands through AI
- By 2028-29, agentic AI will be embedded in customer service and marketing, solving consumer queries 24/7 and driving highly personalised shopping journeys
The report also includes key strategic levers to help brands navigate this shift – ideas for optimising, accelerating and innovating campaigns to generate New Future Value™.
How to win in an age of AI
If a regular injection of insight and inspiration is just what you need, subscribe and subsequent issues of the New Future Value report will magically appear in your inbox every month.
Each report focuses on overcoming different industry issues and market challenges with ideas as to how to Optimise, Accelerate and Innovate your marketing activity to add value to your organisation.
If you would like to explore working with us, then please contact the team.