StrategiQ is the second agency I’ve worked with since uni and the one with the most comprehensive service offering. I enjoy being part of a diverse group of specialists with CX, brand, creative and video all being in-house in addition to the technical areas I’m more familiar with. The team and clients are great and I’ve learnt a lot in my first six months.
I’m currently based in the Ipswich office where we have the Airborne fitness gym next door. This facility has eliminated my excuses and enabled me to push my fitness further. Whilst I haven’t visited all of the StrategiQ offices yet, I really like having the option to work across the country. Beyond this, our partnership with AMIN (Global Agency Network) has exposed me to thinking from leaders across the globe. I’ve really enjoyed the weekly AMIN webinars, hearing perspectives from different agency specialists on a variety of topics.
When it comes to the day-to-day, getting stuck into new problems and data sets has been really enjoyable. My main highlights so far have involved solving problems through data consolidation, a great example of which is TraditionData. They wanted visibility of engagement of their top targeted investment companies. By consolidating data from Salesforce, GA4, LinkedIn and Lead Forensics I’ve been able to provide visibility of the different touchpoints each target company has, down to specific site interactions that inform our ongoing marketing strategy.
Fleximize’s application process also presented a great opportunity for data to drive real value. As loan providers to UK SMEs, Fleximize have lots of different criteria that each application has to meet before it’s deemed viable. Matching data between their internal reporting systems and GA4 has enabled us to see which marketing channels result in quality conversions and which have common criteria issues. It’s great that this data is now optimising the ROI of our marketing strategy, particularly in advertising.
I won’t pretend that there haven’t been some struggles along the way. From adapting to the Google tech stack, to persistent car engine issues, there’s been a lot to navigate in my first 6 months. That said, I’ve found that goal setting has been a great help. StrategiQ has a proprietary Operating System (OS) that not only supports client account management, but also each employee. It enables us to set weekly, quarterly and annual personal and professional goals, ensuring that we have measurable outcomes to work towards.
I couldn’t celebrate my 6 months at StrategiQ without mentioning my boss, Josh, who has been a great mentor from the outset. Teaching me lots on the platforms I’m not familiar with and supporting my development with monthly coaching sessions. He’s also been open to feedback on the different areas I have previous experience in, truly championing the #oneteam mentality. At Josh’s suggestion, we invested some of our training budget into Data Camp. A platform providing training on all things data in a fresh, gamified way. This has been invaluable in furthering my knowledge of R, JavaScript, Python and SQL. Which has and will continue to be beneficial in our move towards the cloud.
I’ve also learnt lots about myself in the last six months. The opportunity to do an insights assessment has been eye-opening, bringing a perspective that’s difficult to achieve through introspection alone. Being able to reference colleagues’ insights is also a game changer when it comes to developing strong working relationships. In addition, carrying out MOJO mapping has given me greater clarity on what ‘makes me tick’.
We have some really interesting internal and external projects coming up which I’m excited to be part of. Getting to grips with the increasing number of tools available is a great way to aid both my growth and benefit my clients. I’m looking forward to diving deep into data warehousing and getting my teeth stuck into Mintel more. I’m really grateful for the first 6 months at StrategiQ, here’s to the next 6!
What colleagues say about Dylan:
“I have rarely seen a client so enthralled with a colleague. The value The RUM place on Dylan’s magic is wonderful to behold – he is the man that can work anything out, give any measurement and holds every key. He has solved every tracking issue they have thrown at him totally unflappably, all the while building a new report that keeps expanding at the next thing that they are super excited about tracking. This is real genuine value to their business and Dylan is smashing it.”
“It has been amazing to see Dylan grow into a pivotal force on the RUM team, and he should be recognised for the remarkable impact he has made on RC. He answers clients’ questions with great confidence and enthusiasm and is always willing to take on value added work to keep the client happy. As a result of this, Anna, the Group Director of Marketing, frequently praises Dylan and his work and she views him a trusted source of intel and insights. Dylan has delivered a forecasting model and monthly-reporting prototypes which have added a huge amount of value. He has also cultivated strong, productive relationships with colleagues across the Business Intelligence function of RC. He is a key ally on RUM and his work is top tier. Dylan, keep on shining, my friend.”
“Quietly going under the radar, and another month hit out the park for Dylan. Dylan’s put an absolute shift in delighting clients and supporting the internal teams. New standard-setting reports built across Z, R and E, making the complex budget incrementals for Za seem simple and developing products all in one month. Keep up the great work mate.”
“I really appreciate the way Dylan finds time to deliver insights and data even though many requests are “can you just’s” and come in on top of his planned workload. It’s not easy to juggle all of that, so thank you Dylan, your collaboration has been really valuable.”
“Dylan. recently carried out an outstanding piece of analysis for RC, demonstrating exceptional attention to detail and strategic thinking. He is an absolute pleasure to work with, and with his arm now in a sling, he deserves the duvet day. Keep smashing it, Dylan.”
“Hannah and I have looked at the new dashboard functionality for the regional breakdown of Foleon pages and it’s brilliant – exactly what we needed!”
“Dylan somehow always manages to find time to assist when I ask despite probably doing the same for lots of other people. Dylan has been a great help this month.”
“I have been in awe of Dylan since he first joined the StrategiQ team. His expertise and dedication shines through on a daily basis and he is always on hand for any questions and support. Keep doing what you’re doing Dylan!”
“Another cracking month for Dylan; as always quietly going about his work and crushing it. This month I’ve been particularly impressed with Dylan’s ownership of F, helping lead the collation of the QBR through to setting out the plans to take their measurement and data stack o the next level. Great work mate.”
“Josh and his team are very effective. They find a lot of the gaps and issues with our website that our Dev agency miss.”
“StrategiQ are fantastic at reporting. I have my own system and numbers, but what their team does with centralising everything in Data Studio is brilliant and I use it everyday.”
“With Josh being on leave for two weeks, Dylan has held the fort amazingly and even with a jam packed planner and large curve balls, he was always able to make time to help and support whenever he could. I was especially grateful when I needed dev support one evening ahead of a launch the following morning, when others couldn’t be reached. Without question, Dylan went above and beyond – stopped what he was doing to investigate and fix the issue and further support with testing, meaning the client was reassured and we could launch as planned. Dylan’s kind hearted nature, diligence, expertise and one team mentality has shone this month. I really hope he is rewarded with a duvet to recognise all his hard work. Thanks Dylan!”
“Dylan has been amazing across a number of clients this month but also since he joined and it hasn’t gone unnoticed. If you ever need support or a hand on something, Dylan is always happy to help even when he has a long list to get completed himself. A big, big thanks and well done for a brilliant start at StrategiQ!”
“Another excellent month for Dylan! He has been across loads of clients, acing work and continues to smash through Z with its complexities like a breeze. He has also been excellent support with data requests, often completing in record time, absolute ninja! Keep it up mate 👍🏼”
“Dylan has outdone himself this month, especially during Josh’ absence. He is always quick to provide answers and solutions when asked and will always sort a problem in good time and efficiency it’s really good to see that level of dedication, result and overall being a top team player.”
“When the “Freak in the Sheets” decides to enjoy the Greek sun for two weeks, then you need someone who throws themselves in at the deep end with our biggest client and steps up to the Sheets. Really impressed with how much Dylan has just hit the ground running, the pacing report that we have for Z is brilliant and he’s taken ownership of the CH attribution report. Always helpful and finds a solution!”
“Dylan has continued to settle in to the new role incredibly well and is starting to take point on some key clients. In particular this month he has further developed the Z pacer into an excellent resource for the team with some very tricky formulae in the background; he’s also leading F data/testing to a great standard and always looking for ways to help the wider team with hacks and automations. Keep up the great work Dylan!”
“I’ve seen a lot of Dylan this month getting stuck in and sorting problems, providing solutions and building some really good tracking and reporting for the team. He’s been really good at providing solutions quickly and effectively and making sure they’re communicated clearly for us and the clients and is always willing to engage with the team about potential alternative or hurdles and making sure we come away with a clear solution.”
“What a start to his career at StrategiQ! I’ve been really impressed by Dylan’s skills and work ethic, diving head first into client calls and taking the reigns on key accounts. His work on the Z pacing analysis is nothing short of great work – setting the standard for how we run paid media budgets with smarter forecasting. Awesome work Dylan – keep it up!”
“Genius! That is one word I’d use to describe Dylan. Whether there’s a broken formula or a dashboard that doesn’t look quite right Dylan always spends time looking into it and coming back with a helpful response/solution!”
“Shout out to Dylan and his work on the F dashboard migration, it was complex job carried out to a very high standard. What really impressed me was is dedication to troubleshoot problems and find work arounds.”