How consumer electronics retail brands can leverage sports marketing.
October’s New Future Value Report on ‘A Sporting Chance’ focuses on the impact the cost of living crisis is having on the retail sector, particularly on sales of consumer electronics.Â
It also explores the marketing opportunities that cultural events, particularly sporting ones present.
‘A Sporting Chance’ illustrates the quantifiable market research and industry insights strategic solutions are built on alongside best practice examples.
Analysis of campaigns by Sports Direct, Orange, Norwich City and Samaritans, Hisense and the All England Lawn Tennis & Croquet Club (AKA Wimbledon).
Insights include:
- 30% Almost as many consumers reported their financial situation worsening (30%) as improving YOY (31%).Â
- 50% of consumers spend more time researching products now than 12 months ago rising to 67% in 16-24 year old consumers.
- 71% of consumers with children aged under 18 are interested in products that help them save time at home.
- 76% think purchasing energy-efficient home products is a good way to save money.
The report also includes ideas for optimising, accelerating and innovating campaigns to create new future value and achieve growth.
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Each report focuses on overcoming different industry issues and market challenges with ideas as to how to Optimise, Accelerate and Innovate your marketing activity to add New Future Value to your organisation.
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