Whitepaper

How beauty brands can break the mould in a cookie-cutter world

Download the latest consumer marketing insights for beauty brands.

How can your beauty brand capitalise on consumer opinions to cut through the noise in 2024?

In a world where 93% of all cosmetic procedures being performed are on women, and with women more likely to stress over their appearance than men; what can beauty brands do to combat the growing need for consumers to feel ‘Instagram perfect’? And how do you break through the noise of the injected beauty industry to make a real impact?

Produced by our strategy team and powered by Mintel industry insights, this report explores how consumers feel about themselves and your beauty brand; how social media is impacting the beauty industry; and the rise and fall of cookie-cutter beauty.

This is your opportunity to build a campaign that focuses on the issues consumers are facing with toxic beauty. Find out how to hit them head-on with your brand’s approach to safe practices, growing dissatisfaction of edited images, and the inevitable generation of consumers plagued by knee-jerk reactions to cosmetic trends.

Emma Squires

Marketing Manager, StrategiQ

Get free and exclusive insights to guide your marketing strategy, including:

The stress of societal beauty standards

How doom scrolling and comparison is impacting your target audience.

What is cookie-cutter beauty?

How the phenomenon is pushing more people towards non-surgical procedures and affecting self-esteem.

How social media is impacting the industry

The pressure of ‘Instagram perfection’ and how consumers feel about stronger regulations.

Providing a safe space to talk

How brands like Dove are cutting through with ‘real beauty’ campaigns and communities.

The solution: how can beauty brands drive change and stand out?

Practical takeaways and next steps for your beauty brand.

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