Marketing that shares your sense of aspiration and achievement
No lectures. Just pure research, insights and practical application.
You need to strike the right balance between educational needs and business objectives. Between delivering information and showcasing your resources to parents and students. And you also need to promote yourself through all the right channels – online and off.
You may have already tried a number of tactics but not seen the results you hoped for. In isolation, social media posts, reels, ads, blogs and newsletters can make ripples, but with an outdated platform, heritage branding and tired imagery, you may struggle to strike the right notes with those you want to attract.
You need a fresh look at your brand and positioning so you get a consistent, dynamic and integrated way to convey your vision, mission and values. Our expertise in the education sector will ensure your facilities, staff and courses are brought to life and inspire the stars of the future to find out more.
Integrated marketing to connect educational outcomes with business goals
Your marketing speaks to two important target audiences: your students and their parents or guardians (both existing and prospective). Each will have different needs to address.
You might need a new website, CRM, videos, social media strategy, advertising campaign or a completely refreshed brand (or something more). By focusing on your objectives and engineering our strategies to suit your brand and outcomes, we'll create cutting-edge assets that drive your audience’s interest and move them to make enquiries, apply for a place or follow a process.
We’ll know exactly how to tailor assets to reflect your community, your standards and your target audience’s needs, so you can engage people with confidence.
All marketing begins with research and advice. You’ll get an assessment of your target audience, your current platforms and assets, and the competitive landscape within your sector. This way, you’ll know what’s necessary to optimise your marketing, exploit opportunities and differentiate your brand.
Your brand is your character; the initial touchpoint when users get that all-important first impression. We’ll tailor everything from your designs and images to your typefaces, colours and key messaging to ensure you convey your values and speak to the people you want to most attract.
Assets can impress, but only when combined with a strong strategy. Not only will we determine exactly what marketing tactics and channels will work best with your target audience, we’ll also back everything up with in-depth data analysis, so we can see what’s working.
We’ll ensure you have the technical infrastructure to get to the top of the class. Websites and apps are developed, coded and hosted to ensure they’re fast-loading, efficient and instinctive, giving your users a great experience and satisfying Google’s Coire Web Vitals.
University of Suffolk
Looking to drive more sales online? Think StrategiQ
Speak to our team of education marketing experts today.