True Travel

The ethos of the brand is rooted in the idea of “Hand-crafted, individually designed travel being a dying art,” guiding the brand positioning which focuses on “The art of travel”. This tied in beautifully with the brands mission: To enrich lives and create lifelong memories through authentic, tailor-made travels. Taking you away from the crowds and into truly wild places.

The brand’s core is its relationship to art and the different experiences and perceptions around every unique piece. Each True Travel experience is considered to be a masterpiece, through a focus on every single detail, down to perfecting a clients tea. Adding genuinely thoughtful touches and making every moment effortless.

StrategiQ partnered with True Travel to create a luxury travel brand selling hand-crafted, detail-rich experiences, designed around the individual. We needed to create a visual identity that let the worlds experiences shine through. A clean, yet luxurious style has been created to help the brand feel inviting, human and independent.