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Suffolk Building Society

A brand migration that you can take to the bank

Our strategy comprised of an end-to-end migration from Joomla to WordPress utilising a multisite set-up allowing single shared CMS, code-base, theme and plugin stack. Both websites would have only minor cosmetic differences, equally adopting the new brand.

Our new UX-led design transformed the site’s navigation and brought new product filters, calculators and features to guide customers to the right mortgage and savings products faster. We pitched bold KPIs to win the project including increasing average time on page by 30% and maintaining/recovering all organic traffic levels after launch – a top Board concern.

Implementation & outputs:
01. Provided simple, yet highly effective mortgage and savings calculation variables within the new CMS
02. Ensured the consistency of product content across both sites
03. User tested the new site to ensure success
04. Implemented updates after launch to improve UX.

Taking the brand from print to digital enabled StrategiQ’s development team to introduce subtle animations to the design’s components. Collaborating with our design team to animate their new ‘tile’ icons. By launching the new website onto the new (and used) domain names, our strategy was to hide the new site from Google, allowing an initial ‘soft launch’ to a member group who could critique ahead of the full launch. During the 2 week soft launch, the working group, members of the public, and a contingent of deliberate paid search users provided valuable insights. Post soft-launch, feedback highlighted that existing customers wanted to speak to somebody, whilst new customers were not scrolling.

Page speed was committed as a key deliverable to further aid user experience. Our development team has taken pride in maintaining strong performance with Google’s Core Web vitals in collaboration with our hosting recommendation and partners at WPEngine. Performance also manifests with GTmetrix, we achieved and have maintained an A grade against the website since launch. Through 301 redirect mapping and ID of top performing keywords, our developers executed a meticulous SEO migration.

Suffolk Building Society have significantly reduced ongoing maintenance fees by being able to fully update the website in-house via the intuitive new Gutenberg CMS.

Sector

Programmes of work

+29.6% Organic sessions up +29.6% year-on-year
+33.5% Increase for avg. time on page (mobile)
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1,600+ Enquiries generated, the highest at 193 leads in October
“Working on a 172-year-old brand brings a great deal of responsibility and the StrategiQ team completely understood this from day one. Taking a truly integrated approach to deliver a website that is both befitting ​our new brand and providing us with an exciting platform to build upon as our strategy develops. The positivity generated by the project has been felt throughout the Society and we couldn’t be more excited for where we can take our digital strategy to forge new paths towards an exciting future.” Lee Gladwell
Chief Commercial Officer
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Driving exponential growth using the 70.20.10 principle

This is value creation. Through the strategic placement of your marketing investment, we scale resources for maximum business impact. Helping you hit your ambitious growth targets – faster.

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DEVELOPHerAWARDS
Emerging Talent
UK Search Awards
Best Use of Search
2022
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
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