Robert Wilson

Robert Wilson is a widely renowned portrait photographer, ​​snapping everyone from Paul McCartney to Tim Peake, and collaborating with leading creatives on campaigns such as Peroni, HSBC, Nike and Visa. With work acknowledged for its accessibility and depth for revealing power and humanity, he had been recognised by the Association of Photographers, the European Art Directors Club, the Design and Art Directors Club, the John Kobal Portrait Awards, Archive 200 Best Photographers.

Our team relished the challenge of creating a new WordPress website for Robert’s photography and motion projects. Our brief was to create a simple, clean and elegant site that could showcase his work on all screen sizes, without any loss of resolution. 

Although uncomplicated in design, our creatives included technical flourishes that gave a nod to Robert’s craft. This included a ‘quick scan’ view of albums, contact sheet gallery viewer, and shutter-like hoover feature similar to that used on a DSLR camera. Our development team ensured the quality of the photography was not at the detriment of performance, by creating a fully responsive site with portrait / landscape image considerations and the ability to maximise functionality like zoom and full screen mode that would enhanc the viewers expeirence.

To further develop the strategy, we chose to migrate FDF to Klaviyo, a new customer marketing platform better suited to e-commerce businesses. The main benefit being heightened audience understanding – each contact has a dashboard that gives insight into their purchase behaviour, site visits, email engagement and products viewed.