Protect My Pet
Protecting the UK’s pets through a solid social media strategy
Founded in 2015, Protect My Pet was the first company to launch a flea and worm subscription service in the UK, and all these years later they’re continuing to change the way that the nation protects its pets from parasites. Â
The goals of social media for Protect My Pet are two-fold: primarily, to raise awareness of the Protect My Pet brand through increased organic social media impressions and secondly, to gather user-generated content from existing Protect My Pet pack members (which can be used across the marketing mix). Our strategy focuses on top-of-funnel content types, to generate shares and boost reach and engagement across channels, seeing an uplift in all areas.
Head of Social
Driving exponential growth using the 70.20.10 principle