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Paws

The social media strategy that drove 50,000 followers in 6 months

Paws, a London-based start-up with big plans to become the UK’s largest pet wellbeing brand and secure acquisition, had no social media strategy in place to attract members to their subscription.

To achieve the steep growth targets required for the social channels, we developed a full and comprehensive social media strategy that would not only attract a high number of followers, but also maintain a quality and actively engaged audience.

The approach involved a huge amount of social listening (in pet owner Facebook groups and forums) to research and understand the audience’s habits and interests. Guided by these insights, we created highly-shareable content focused on universal humour and relatable moments that our research indicated the audience would engage with. Alongside our content strategy, we trained and assisted the Paws customer service team with a community management strategy, helping to drive tens of thousands of conversations with potential customers.

Programmes of work

+1,275% In 6 months, Facebook audience grew from 4,000 to 55,000 engaged users
+100x ER Content had an average engagement rate of 10-18% (0.1% is the average Facebook engagement rate)
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“A transformative force for Paws’ social media. We had big social ambitions, but a modest following and no real strategy for growth. Within months, we had an audience of 50,000 highly engaged users.” Anna Brook
Director of Brand Marketing

Driving exponential growth using the 70.20.10 principle

This is value creation. Through the strategic placement of your marketing investment, we scale resources for maximum business impact. Helping you hit your ambitious growth targets – faster.

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DEVELOPHerAWARDS
Emerging Talent
UK Search Awards
Best Use of Search
2022
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
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