Oak Tree Mobility

Oak Tree Mobility is a retailer of British-made mobility products including chairs, beds and bath lifts. Back in 2008 directors Ricky Towler and Tom Powell were frustrated and disappointed by the poor customer service and tired-looking products that seemed to be the norm in the mobility sector. Determined to do things differently, they founded Oak Tree Mobility and set a whole new standard. Today, the business thrives on changing people’s lives for the better by matching them to the perfect product.

We carried out a detailed audit of Oak Tree’s paid search setup and assessed its performance against a rigorous set of standards, including campaign activity, targeting, audiences, ads and landing pages. The targeted strategy that resulted contained insights and observations with a detailed competitor analysis and recommendations on goals and how to keep up with the changing ad landscape. It centred around providing efficiencies, diversifying the strategy across touchpoints, safeguarding performance and increasing brand visibility.

Implementation of the strategy resulted in immediate performance uplifts that far surpassed the client’s expectations. These results are largely attributed to improved levels of budget management and refining campaign structures to improve ad relevancy levels and decrease reliance on higher bid levels. The close communication between our two teams has been the real driving force behind the campaign’s success.

We’ve levelled up communications with the database, ensuring we target the right customer, at the right time with the right message. We’ve delivered 9 automations as part of our customer experience work, alongside supporting BAU communications via Salesforce resulting in a 11.34% increase in RPSL.

Launch of the new Serenity range has seen promising green shoots and monitoring of trending key words has enabled us to take a dynamic approach to spend, achieving greater ROI. We’re leveraging brand partnerships with Parker Knoll and promotion of the exclusive Heritage Collection, investing in channel expansion and diversification and partnering with horizontal offerings to ‘squeeze the pips’ on all opportunities.

We’ve undertaken research to confirm beyond a shadow of a doubt that trust is the main currency with their target audience and a key to their success, so reviews are essential. Emotional connection is also a critical driver to success so we’ve started to incorporate that into the social and blog content strategy.

Working in partnership like this with transparency of sales and marketing data, enables us to reactively optimise activity to drive efficiencies and return on investment, which results in a partnership that creates value for the long term.