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JML

Supporting the UK’s home of clever ideas as they grow digitally

JML has been a trusted retail brand for over 35 years, you can find their products in most major retailers up and down the country as well as online. JML’s team of product developers search the globe for great ideas and creative solutions. From problem-solving gadgets to time-saving tools, our products help make everyday tasks, in and around the home, easier.

StrategiQ’s role was to develop their CRM strategy to ensure we increased transparency around customer data and drive a relevant and personalised customer experience throughout the customer lifecycle.

Our goal was to ensure customers were targeted with the right message at the right time. We’ve implemented a series of automations throughout the customer lifecycle including a welcome series, abandoned cart, single buyer to multi-buyer and re-engagement as well as developing segmentation throughout BAU newsletter campaigns. Our segmentation was focused on purchase and behavioural data, ensuring that not everyone received every communication.

Sector

Programmes of work

553 Form submissions in the first month of a new pop-up going live
209% uplift Automation driving a 209% uplift in CTR against BAU campaigns
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168% Email conversions up 168% (1st November – 22nd February vs. PoP)
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Driving exponential growth using the 70.20.10 principle

This is value creation. Through the strategic placement of your marketing investment, we scale resources for maximum business impact. Helping you hit your ambitious growth targets – faster.

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DEVELOPHerAWARDS
Emerging Talent
UK Search Awards
Best Use of Search
2022
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
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