Hughes Electrical

Hughes Electrical, a century-old family business, operates stores across Lincolnshire, Norfolk, Suffolk, Essex and Cambridgeshire. They also have dedicated rental and trade divisions serving East Anglia, while their online platform is available nationally.

To capitalise on the summer of sport, our goal was to position Hughes Electrical as the go-to destination for TVs for enjoying the Euros, Wimbledon and the Olympics. Emphasising the experience of bringing families closer to the action, we used AI to create a family of characters who came to life across digital and out-of-home print materials, while amplifying the campaign across social media with fortnightly product competitions and live posts during the Euros.