Feature Space

We devised a strategy to support Featurespace in gaining visibility on search engines, drive an increase in volume and quality of leads through paid and organic means, and created and impactfully considered social media presence.

We swiftly identified technical issues to move non-ranking terms onto page 1, creating more clicks and huge uplift in website traffic using tech and content SEO techniques. We performed a full audit of paid media accounts and campaigns coupled with a scalable best practice campaign strategy and LinkedIn became the social media focus and priority, building an engaged following to ultimately drive leads.

We created a slick ‘Newsroom’ area of the site that was created to be a hub for topical content from a diverse range of expert contributors.

A prioritised SEO strategy from a standing start ensured that there was a fast turnaround on establishing primary target keywords driving more traffic from target markets. We also drastically reduced wasted spend by 98% on paid channels and created an engaged LinkedIn community with a 64% increase in impressions.

Decisions were driven by data, from a full data audit which identified and solved data inconsistencies, allowing business owners to confidently establish benchmarks and targets for the new financial year.