Factory Direct Flooring

Factory Direct Flooring is a national e-commerce flooring specialist, producing and selling high-quality flooring at low prices. As a partner of StrategiQ since 2019, they have been looking to increase their brand awareness in local and national publications, following huge successes in their SEO performance and email marketing engagement.

Our concept was to create national coverage by spotlighting the types of flooring that harbour the most bacteria based on a predicted hypothesis of flooring types vs. cleaning methods. We collaborated with a microbiology laboratory to provide the swabs, analyse the results, and provide data following a controlled experiment conducted across various rooms in homes with different environments, including those with pets and children.

Our predictions were set out to:

• Confirm laminate, vinyl, and hardwood flooring were the cleanest across all homes
• Carpets contained the highest volumes of bacteria
• Show laminate, vinyl and hardwood flooring was easy to maintain in homes with pets and children.

Our objectives were to:

• Increase traffic to the website
• Increase backlink profile through quality content
• Increase DR

See the results of the study and our press release on Factory Direct Flooring’s website. The campaign was also featured in The Independent, Yahoo, and Ideal Home.