Dice Medical Communications

Founded as a boutique full-service agency in 2011, Dice are medical communications experts that use Pharmacohesion to help clients launch great pharmaceutical brands and develop their strategic thinking across all channels, using marketing and scientific insight. Every core team member is a specialist in medical communications and is driven by a determination to deliver great results. The business has quickly grown to establish a international client base, an expanded team and a larger headquarters in Maidenhead, West London.

Dice initially approached StrategiQ to help amplify their brand impact, however, after the success of the brand enhancements and the creation of a fully integrated marketing ecosystem, our relationship has continued to go from strength to strength.

With the objective of helping Dice to disrupt the pharmaceutical industry with a brand that challenges the conventional often sterile branding in the sector. The existing brand did not reflect the team’s wealth of talent nor the director’s ambitions for growth and unique sector experience. Our creative discovery process included workshops to define what made Dice stand out, and allowed the client the opportunity to shape the creative at every stage of the project development. With a licence to push creative boundaries, our design teams worked more closely than ever to subtly enhance the styling with touches of flair.

The new website brought a slick change of tempo for Dice, amplifying the new brand styling and highlighting their unique PharmaCohesion model. With the inclusion of dynamic animated brand elements and vastly enhanced navigation the website was focussed on connecting audiences with the information that mattered to them as seamlessly as possible. 

As we move into year five of our partnership there is the same ambition and focus as there was in the first year. The marketing strategy continues to evolve from brand awareness to increasing Dice’s presence and visibility in the pharmaceutical space. Our fully integrated strategy ensures that primary audiences are engaged with, and benefit from, content across all channels, both online and offline.