David Shepherd

David Shepherd Wildlife Foundation (DSWF) is a far-reaching wildlife charity providing hope for the world’s most iconic animals. Its founder, the late, great wildlife artist, David Shepherd, has inspired conservationists both young and old since founding the charity in 1984. Today, DSWF works tirelessly to raise funds, counting celebrity ambassadors such as Dame Judi Dench among its supporters.

Offline, the charity is doing an incredible job – but online, things told a different story. An ageing website, misaligned with the charity’s goals, needed the expertise of a strategic partner to position the charity as the expert in its field – and that’s where we came in.

DSWF’s clearly defined pillars are clear: to support conservation, education and art. The goal of the website is to support these activities via clearly defined pathways, underpinned by a robust SEO strategy, layered with engaging content. Our persona work, carried out during the discovery phase, helped us better understand and tailor our strategy towards supporting these pillars.