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Custom Heat

Turning up the heat through website speed

Custom Heat is an independent family run heating and plumbing business that has built up a trusted reputation in the supply of heating, air con, renewables and plumbing since 1980. Custom Heat is expanding rapidly, in new locations and with new branches of the business; pushing out into Renewables, Electrical, Plumbing and Bathroom fitting and Building Services.

With a rapid expansion in their sights, but not forgetting their bread and butter, our task for Custom Heat was to build a marketing strategy that supports that growth while maintaining and supporting their day-to-day business within the Midlands. Visibility and awareness is key in an overly saturated market and our PR strategy has enhanced Custom Heat’s name in the Midlands.

We’d noticed that the existing website was being negatively impacted by the business growth, and so the next focus is to branch the site into multisites.

Programmes of work

17.7% Increase in website traffic YoY
88% Increase in conversions across Paid media
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27% Increase in YoY overall revenue
“Having worked with StrategiQ for many years, they have become our marketing partner, covering most marketing channels as one agency rather than working with various partners. Our growth has stemmed from StrategiQ’s insight and support and we’ve had some fantastic wins following their PR support including our recent win at the Energy Efficiency Awards. This is the second generation website that StrategiQ has designed for Custom Heat, the cornerstone of our marketing and brand identity is the perfect platform for growth this year. The StrategiQ team ensures decisions for marketing are supported by data and continue to push us towards our business goals.” Lincoln Smith
Managing Director

Driving exponential growth using the 70.20.10 principle

This is value creation. Through the strategic placement of your marketing investment, we scale resources for maximum business impact. Helping you hit your ambitious growth targets – faster.

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DEVELOPHerAWARDS
Emerging Talent
UK Search Awards
Best Use of Search
2022
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
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