Cornerstone Consulting

Cornerstone Consulting Group is a team of cloud migration specialists with a history of on-time and under-budget complex cloud migration projects.Their team of experts specialise in assisting companies and their cloud partners to accelerate migrations into the cloud. They orchestrate end-to-end, time-critical migrations; acting as a seamless extension of any team and helping businesses unlock the benefits of cloud for the long-term.

Cornerstone approached us in January 2023 wanting to upgrade their brand positioning and visual identity to sit alongside other AWS Partners in the industry. The Amazon Web Services (AWS) Partner Network (APN) is a global community of accredited cloud service providers who can only reach official partner status after passing certain benchmarks. Despite being a relatively young company, Cornerstone was quick to achieve AWS accreditation, and it was important that their brand reflected their level of expertise and the value of their service – particularly in an industry so awash with complex and convoluted information.

First and foremost, Cornerstone needed a new website. They were essentially a start-up business formed of a small team of experts, and they’d had a simple site set up initially just for the sake of having something up and running. However, they’d secured clients quickly due to the background of the team, and they’d become an AWS partner just as fast, which ultimately meant that the business was growing quickly and the website wasn’t keeping up.

To tackle this, we came back to the underpinning focus of simplicity; we wanted to strip away the complexity of cloud data services and turn it into something interesting that was easy to follow. With this in mind, we breathed new life into Cornerstone’s website by creating a journey through the homepage; walking visitors through exactly what they do and how they do it, accompanied with slick visual execution through each phase of the journey and an animated logo which evolves to represent each area of Cornerstone’s services.

StrategiQ has been proud to support Cornerstone as their business has continued to  evolve and grow, including bringing new propositions to market. That support also included the creation of an animated storytelling piece as well as a demo video, to showcase their INFIO data migration tool.

Through careful planning and close collaboration with the client across scriptwriting, graphics production, motion design and audio sourcing/editing, we were able to optimise the budget and ensure the highest quality results at each stage of the process. This included using an AI tool to create the voiceover, carefully sourcing a voice that was on-brand and that would also resonate with their audience at the proposition launch, at a conference in America. The videos are a powerful toolkit in the team’s sales suite, helping to accelerate them towards New Future Value.